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Digital Capabilities

Most businesses understand that digital advertising is necessary to their advertising mix but few understand how to make it work for their business.

Our Philosophy

Quantifi Digital believes delivering our clients’ message to the right person, in the right place, at the right time, is our greatest asset. It starts with a team of strategists, analysts and researchers working with more than 190 third party data sources combined with a client’s first party data. As we begin to develop diverse data points and psychographic profiles, our design team works to develop creative to engage the potential consumers. Activation strategies are delivered over ad exchanges, Facebook, and/or YouTube. Real-time optimization (data points update every 15 minutes), tech/data convergence, programmable creative, and a dedicated analysis team ensures Quantifi Digital client campaigns create seamless relevant experiences designed and optimized around individual consumers.

Search Engine Marketing (SEM)

Search Engine Marketing

Search is the tool that helps consumers close the gap between intent and purchase. An affordable dynamic SEM campaign managed by a professional provides just about any company with a number of significant benefits — many of which it may not have considered. Quantifi Digital utilizes dynamic, long-string search modeling to create dynamic ad copy to match search queries to information on your website. In addition, we combine industry best practices with competitive management fees.

Display Marketing

Display Marketing

Whereas search marketing may be the foundation of paid digital media, display advertising is certainly the turbocharger. Display improves the core metrics important to any brand such as awareness, consideration, and intent to purchase. Display also increases brand and category searches, giving you and your brand an even greater chance at capturing lower funnel customers. The ability to quantify, attribute, and optimize makes display advertising an integral part of any digital marketing media mix.

 

Great targeting is the first step to ensuring your digital media works efficiently on your behalf. Quantifi utilizes all standard targeting metrics with your campaigns and consults with you to ensure the right behavioral targeting is applied to every campaign for the best possible results. Unlike traditional media, there are two equally important parts to planning a digital media campaign: context and users. To ensure we’re only targeting users with a high propensity to interact with your business, we integrate online behavioral segmentation by category and geography. Combined with high-level contextual intelligence we ensure your campaigns are placed on sites whose entire user base is significantly more likely to be interested in your media campaign than the average website.

Online Video – Programmatic Pre-Roll Video and YouTube TrueView

Online Video

Video is everywhere these days. It also provides a tremendous amount of impact in your marketing efforts. The statistics on the impact and importance of video in your marketing efforts is unavoidable:

 

  • 1/3 of all online activity is spent watching video.
  • Every day, 100 million internet users watch at least one online video.
  • Website visitors are 64% more likely to buy a product on an online retail site after watching a video.
  • 80% of your online visitors will watch a video, while only 20% will actually read content in its entirety.
  • 1.8 Million words. That’s the value of one minute of video, according to Forrester Research. AMAZING!
  • Video increases a customer’s understanding of your product or service by 74%.
  • YouTube is the second most used search engine in the world.

 

When you look at video from it’s proven effectiveness and ROI potential, online video marketing is one of the single most practical uses for your marketing budget. Once completed, we will digitally market your video content in the appropriate channels.

Social Media

social media

Social media is an important part of today’s digital marketing landscape. It presents you with a wealth of opportunities to interact with your customers in a direct and immediate way. Quantifi’s social media marketing strategy starts with page creation or optimization on any of the major social media platforms. We can fully manage posting, commenting, responding, boosting posts, and right-rail marketing to enhance your social presence to yield optimum quantifiable results.

 

Our social media management services are dedicated to increasing your brand’s online presence. We help your brand establish trust and build relationships with potential buyers. Our social media management services develop increased awareness, website traffic and lead generation through strategies formulated for your specific needs. Additional benefits include influenced Google rankings and customer service to current and potential customers. Our social media team will listen to your needs and provide guidance on strategy development, campaign planning, community engagement, ad buying/optimization, and provide in-depth reporting.

Digital Radio

Complement existing online and offline branding campaigns with digital radio advertising through Quantifi Digital. We have access to top online radio inventory partners including Spotify, Pandora, iHeart Radio, TuneIn Radio, CBS Radio, and more!

Email Marketing

Quantifi Digital can sort through your CRM to creatively market directly to your prospect’s inbox. We specialize in segmenting your email lists to ensure that we’re reaching your targets at the right time and will work with you to create a visually compelling message to further engagement with your brand.

Web Design

The right web development company should deliver you a website that is more than an orderly collection of code, images, meta tags, and copy. Your website should create an experience for the user. We develop websites based on social media integration, content management, and superior web presence. Your website will reflect your business, it’s culture and function as an interactive, online sales tool you are proud to own.

  • 1

    Research

    Our creative team gets together and brainstorms the look and feel of your site, including fonts, colors, logos, image choices and content. We think about what your customers are looking for, how we can optimize their experience, and make sure everything works – every time.

  • 2

    Design

    We organize the structure of your site from navigation to sliders to layout to content. We create any missing content and begin implementing our master plan to create an aesthetically attractive, functional, and effective site.

  • 3

    Implement

    Our sites are all responsive and viewable on mobile devices and tablets. They also function in all browsers – we make sure of it! We test our sites, run it by our clients for approval, and continue to test the site for optimal conversion performance.

Contact us to learn how we can expand your business online using our digital marketing solutions.