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Connect with Prospective Customers Through OTT Advertising in Nashville

Quantifi Digital is a powerful OTT ad agency that can help you reach TV viewers in Nashville more accurately. While cable was once the undisputed king of video content, Over-The-Top options such as websites and dedicated streaming services now enjoy a combined audience of nearly 200 million people. If you aren't sure how to connect with your audience through video advertising, continue reading to learn more about how we might be able to help you.

What is CTV?

Many different devices are capable of accessing OTT content, but many viewers choose to stream their favorite programs on a TV. If you access TV without a dedicated set-top box or satellite dish, it can be called Connected TV, or CTV for short. While some digital advertising agencies in Nashville see CTV as a negative because fewer people see each ad, the experts at Quantifi Digital see it as an opportunity.

When was the last time you actually watched a traditional TV commercial? If you can skip it, you probably have. However, CTV ads are unskippable, leading to much higher completion rates and in-view rates of 100 percent. Furthermore, CTV ad breaks tend to be too short to get up for a drink without missing something. Therefore, viewers actually hear your message.

In addition, Over-The-Top ads can be served to a specific demographic. If your product or service is aimed at a millennial audience, we can intentionally place your ad so that it can be seen by the right people. Viewers of all ages are enjoying CTV content, so OTT advertising can also be a good choice if you are looking for a younger (17 percent of CTV viewers are 18-24) or older (22 percent are 55 and up) audience.While TV spots can boast higher raw viewership numbers, you end up paying for a lot of people who just aren't interested in what you can provide. If you would like to learn more about the benefits of Connected TV advertising in Nashville, please keep reading or fill in this form to get started today.

How does OTT advertising in Nashville work?

You only need two things to stream video content: a device that can access leading OTT services and a reliable internet connection. More than half of American households now have both requirements, so streaming will probably only become more popular in the future. Here are some of the devices that your target audience could be streaming on right now:

  • Streaming players including:
    • Amazon Fire TV
    • Apple TV
  • Smart TVs manufactured by brands such as:
    • Vizio
    • Sharp
    • LG
  • Video gaming consoles like:
    • Microsoft Xbox One
    • Sony PlayStation 4
  • Additional devices including:
    • Cell phones
    • Tablets

Each of these devices is capable of accessing a variety of OTT service providers, and Quantifi Digital can help you place ads on nearly all of them. While other agencies rely on the open exchange for ad placements, we negotiate directly with each of our partners to provide exclusive access to ad inventory for our clientele. Here are three of the many services we're delighted to work with:

  • Hulu: Hulu is the leader in the OTT space with an estimated subscriber base of 28 million. Hulu offers both live and on-demand programming, including current-season episodes of popular TV series and original programming.
  • Tubi TV: Tubi is a free service that streams on-demand TV shows and movies on a variety of platforms. Available genres include drama, action, anime, and family. Ads on Tubi can reach approximately 20 million active users each month.
  • Sony Crackle: Crackle delivers popular TV shows, movies, and original programming across all major streaming devices. Commercials on Sony Crackle can reach an audience of 10 million monthly viewers.

We can also provide streaming local cable inventory on popular networks such as CNN, Raycom Media, AMC, and A&E (among many others). Please fill out the form below to learn more about how we can help you with OTT advertising in Nashville today.

Why should I include CTV advertising in Nashville in my marketing strategy?

With Connected TV advertising in Nashville, you can use a viewer's internet search history to help your ad find an audience it's more likely to resonate with. For example, somebody who has been researching automobiles could be a good target for an ad about cars. Streaming advertising is also flexible in geographic scope, allowing you to target a specific ZIP code or the entire state of Tennessee depending on your campaign. Best of all, we can offer retargeting capabilities to help you stay at the forefront of a prospective customer's mind.

While traditional TV spots can only tell you when they aired, digital ads offer transparent reporting to help you make smart marketing decisions. For instance, device delivery data can help you identify which devices you should optimize your ads for. Likewise, we track completion rates to help you spot any weak points in your content.

How much does it cost to advertise on TV in Nashville?

If you're thinking that local TV advertising in Nashville is out of your price range, you should know that Quantifi Digital offers packages at a variety of price points. We don't have any monthly minimums, allowing us to provide premium access to platforms like Hulu at a more affordable price than our competitors. We also concentrate our efforts exclusively on the buy-side of the industry, so every ad we place is for your benefit. Unfortunately, some of our competitors cannot make the same claim.

Nashville is a great city that offers plenty of opportunities to connect with potential customers. Whether your audience is streaming the Nashville Predators on the WatchESPN app, watching a live performance at the Grand Ole Opry House, bingeing their favorite shows on the way to the Civil War-era Battle of Nashville site, or enjoying some family time at home, CTV advertising in Nashville is a great way to find them. Fill out the form below to learn more about how the experts at Quantifi Digital could help you!