January 23, 2020
In Industry Trends, Social Media

2020 Social Media Trends

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_column_text]While it is difficult to predict the future direction of social media platforms, it is important to stay up to date on the new trends. Here is a breakdown of some of the biggest trends we expect to see in 2020.   Video is King and Always Will Be Video continues to be one of the most important trends in the social media world. It is predicted video will make up 82...

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September 12, 2019
In Design, Strategy

Allan Nott Highlander Event Case Study

After setting goals, launching campaigns, crunching the numbers, then doing it all again, it can be rewarding to step back and evaluate all that was accomplished for a client. Now and then our agency likes to create case studies to do just that. Case studies are great tools to show how your agency went above and beyond for your clients, and they act as milestones of your business’ hard work. Below is a campaign we’re...

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August 1, 2019
In Design, Strategy

Creative Mile Markers, Part 1

As creatives, we always strive to create the best content possible, every graphic, every request, every campaign. They are all something we put our heart into and try to make beautiful, but what does good design look like? More importantly, how do we blend the worlds of appealing aesthetics with a graphic that is successful for hitting our clients’ pain points? There is no single “right” answer, but there are many mile markers on the...

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July 10, 2019
In Industry Trends, Strategy

Generational Advertising

Information sharing and cultural adaptations change from generation to generation, which is why it’s important for marketers to understand the nuanced differences between how to reach a target audience who is a Gen Z versus a Gen X (or any other combination). While technology is adapted throughout generational ranges, the usage differs greatly. We’ve compiled a list of specific differences between how generations prefer to consume media and receive ads....

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May 7, 2019
In Social Media, Strategy

Creating Engagement on Instagram

Instagram’s picture-based platform offers an opportunity to stimulate audiences with visual appeal while providing valuable information. With 700 million active users, Businesses can use Instagram to connect with customers, build brand awareness, and improve their marketing strategy....

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April 11, 2019
In Industry Trends, Technology

The Battle for the 4th Screen

The evolution of technological possibility is an everchanging landscape. What was once breaking news, display banners are now the digital advertising norm. Even the newest poster child for digital, Connected TV, is getting adopted at an increasing rate, leaving everyone looking to the horizon for what’s next....

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March 15, 2019
In Strategy

How to Ensure New Hire Success

The hiring process is an important cog in any company’s machine. To ensure success for both the company and the new hire, there are steps that can be taken to make the new person feel at home and clearly define his or her new responsibilities....

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February 28, 2019
In Social Media, Strategy

The Importance of Culture

No matter if it’s been thoroughly defined or it has developed over time – every business has a culture. Your company culture is the personality of your company. It defines the work environment and includes your company’s mission, values, ethics, expectations, and goals. The way you conduct business, manage workflow, interact as a team, and treat your customers all add up to an experience that should represent who you are as an organization and how...

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