HTML5

The Benefits of HTML5 Ads

HTML5 seems to be the hot topic of discussion in the advertising world.  It’s been around for a few years now, so you may have heard of it, but what exactly is it? For starters, HTML5 allows for advertisements to feature animation and interactive content that convey more information about products or services. In addition, it enables ad designs to look presentable and cohesive across all browsers, no matter the device. It’s a more effective...

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ctv | the standard of advertising

CTV – The Standard of Advertising

Connected TV has skyrocketed in popularity in recent years and has become the standard of advertising. CTV advertising is a channel that businesses need to familiarize themselves with in order to stay fresh and relevant in the minds of consumers. With the statistics to back it up, CTV is much more than just a ‘new fad’. Connected TV is an established method of advertising with ⅔ of the population consuming video on Connected TV. In...

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successful-holiday-marketing-strategies

Successful Holiday Marketing Strategies

It’s beginning to look a lot like Christmas, and you know what that means - decking the halls with advertisements! As a digital advertiser, it is important to stick out amongst your competitors during the holiday season, which can be difficult, especially with the unpredictability of recent times. Advertisers must be able to react quickly to changes in consumer behavior....

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facebook-rebranding

Facebook Rebranding | Building the “metaverse”

According to a new report from The Verge, Facebook is planning to present a new company name as they focus on building the “metaverse.” As society and technology continues to evolve, rebranding is a common occurrence for a lot of major companies. Facebook’s rebranding is expected to be similar to the rebranding decision Google made in 2015, when they changed their parent company name to Alphabet in efforts to show...

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male connected consumer on cell phone

Who are Connected Consumers?

In a past blog post we discussed what connected TV is and how it differs from traditional TV, but who exactly are connected consumers and how can we appeal to them? They are people who stream movies, shows, podcasts, etc. from devices such as their phone, laptop, and their TV at home. According to Nielsen, in February 2021 the number of U.S. households with internet-enabled connected TV devices reached 77% with 3% growth from 2020....

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Less is More in Digital Ad Copy

One of the most important parts of your marketing plan is the creative. Often advertisers can be very excited about their marketing efforts and want to add as much information as possible to showcase everything they can offer. In most cases, like a face-to-face meeting or on your website this is great practice, but it can be counter-intuitive when it comes to ads. You have just a few seconds and a very small amount of...

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SEM + Web Retargeting, A Match Made in Ad Heaven

At Quantifi, we put a lot of emphasis on marketing funnels that work in harmony. We know ads do not and cannot exist in a vacuum, so it’s best practice to look at how your whole marketing funnel works together. Every ad is a touchpoint to the end-user even if it occupies a different line on your budget sheet. One of these harmonies that we strive to add together at Quantifi is Search Engine Marketing and...

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Designing for Mobile

Whether for a website, social campaigns, email blasts, or digital ads, designing for mobile sizing can be hard. Keep in mind readability is the most substantial component in marketing, if the consumer can’t read your ad they will move on, taking with them any chance your campaign had to make a sale.   Website mobile design is one of the most overlooked flaws of a website. Not properly sizing down your information can make things jumbled and...

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What’s CTV? Your Guide to Traditional TV vs. CTV Content

With continued increase in numbers of users and channels to subscribe to, television viewing that is Over-The-Top (OTT) of traditional TV buying is no longer the new marketing technique on the block. It is a must as viewers tell the market what media has their attention.   A Quick Guide of OTT vs. CTV Marketing and media have a lot of jargon and acronyms – let’s break it down.   OTT is over-the-top TV, meaning any TV content watched outside...

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3 Tips to Stay Relevant and Fresh in Your Social Content Creation

3 Tips to Stay Relevant and Fresh in Your Social Content Creation   When it comes to creating content for your business, writing month-over-month can seem like a dreadful task. With how our world moves today, you must move quickly and stay on top of trends, topics, and materials. It’s everyone’s goal to reach the most users, have the highest engagement, and stay at the top of users’ feeds. Let’s dive into 3 tips to stay relevant...

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