As creatives, we always strive to create the best content possible, every graphic, every request, every campaign. They are all something we put our heart into and try to make beautiful, but what does good design look like? More importantly, how do we blend the worlds of appealing aesthetics with a graphic that is successful for hitting our clients’ pain points? There is no single “right” answer, but there are many mile markers on the...
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Information sharing and cultural adaptations change from generation to generation, which is why it’s important for marketers to understand the nuanced differences between how to reach a target audience who is a Gen Z versus a Gen X (or any other combination). While technology is adapted throughout generational ranges, the usage differs greatly. We’ve compiled a list of specific differences between how generations prefer to consume media and receive ads....
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Designers are many things: They are creative; They are intuitive; They are organized; But sometimes they are inefficient. However as a designer, there are plenty of resources available and many, many ways to step up your work flow. Here are three excellent practices to achieve more efficient design....
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Instagram’s picture-based platform offers an opportunity to stimulate audiences with visual appeal while providing valuable information. With 700 million active users, Businesses can use Instagram to connect with customers, build brand awareness, and improve their marketing strategy....
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The evolution of technological possibility is an everchanging landscape. What was once breaking news, display banners are now the digital advertising norm. Even the newest poster child for digital, Connected TV, is getting adopted at an increasing rate, leaving everyone looking to the horizon for what’s next....
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The hiring process is an important cog in any company’s machine. To ensure success for both the company and the new hire, there are steps that can be taken to make the new person feel at home and clearly define his or her new responsibilities....
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No matter if it’s been thoroughly defined or it has developed over time – every business has a culture. Your company culture is the personality of your company. It defines the work environment and includes your company’s mission, values, ethics, expectations, and goals. The way you conduct business, manage workflow, interact as a team, and treat your customers all add up to an experience that should represent who you are as an organization and how...
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Lead ads are an ad type that allows you to run lead generation campaigns on Facebook and Instagram. They work by making sign-ups easy for people and more valuable for businesses....
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The digital age marked the end of the serif font in most peoples’ eyes. It’s hard to believe but Times New Roman died over a decade ago. The former flagship font for word processors met its demise in 2007 in a flood of Helveticas and Calibris. Sans serif fonts have become the standard because they’re easier to read on a screen and generally look “cleaner.” Corporate logos have undergone a shift over the last few...
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Digital advertising has long been chosen for it’s strategic and measurable capabilities, often called key performance indicators (KPI). KPIs range considerably depending on the goals an advertiser wants to achieve, but one of the most popular is measuring clicks on display campaigns. Obviously, clicks are a great indication of interest and action on behalf of your target audience; only in digital campaigns can you directly interact with an ad that would lead you to a...
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