Video Best Practices:

We’ve heard it a million times by now – video content is king. It’s the most shared and interacted with a piece of content on the internet now, but it comes with its own challenges. Brands do not get an awesome video department overnight (unless you have some major cash to hire external experts). If you’re recognizing the power harnessing video can bring to your brand but are nervous to set out your own, here...

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Risk in Design; a 2020 trend

The phrase “design trend” is tossed around a lot among creatives, and for good reason. We are always looking for the next big thing, trying to stay on our game to shape our messaging in a way that is effective for our clients and relevant to culture. Staying current with what’s trending in the design industry is one of the many ways we accomplish this goal.   Design in 2020 looks similar to how it did in...

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Prime Time

For social media, you can create beautiful graphics, engaging captions, and have a great social presence on all platforms. It’s easy to agree that these are all important and needed for audience engagement, but none of those will matter without thinking about one vital question: when should you post all of it? Timing when you share, post, or tweet is crucial to your audience engagement. The prettiest, most creative posts will be missed by important eyes...

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mobile is the future of advertising

Moving to Mobile

Gone are the days of sitting on desktop computers and viewing content on large screens. More than half of all website traffic is generated on mobile phones, and this number will only continue to grow. Sitting at a computer takes extra time and effort that people are no longer willing to give, but why should they? Everyone has a phone at their fingertips that gives instant access to information and entertainment. As society becomes increasingly...

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Making Your Metrics Count

Since the beginning of digital advertising, the industry mostly used clicks and click through rate as the premier way to measure successful campaigns. As any digital ad buyer knows in 2020, the industry is, and has been, much more sophisticated in its measurement and strategy capabilities than just clicks. We’ve uncovered that there is a gap between the measurement tools available to digital marketers and what clients traditionally know and feel comfortable seeing on their...

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2020 Social Media Trends

While it is difficult to predict the future direction of social media platforms, it is important to stay up to date on the new trends. Here is a breakdown of some of the biggest trends we expect to see in 2020.   Video is King and Always Will Be Video continues to be one of the most important trends in the social media world. It is predicted video will make up 82 percent of all internet traffic in...

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Allan Nott Highlander Event Case Study

After setting goals, launching campaigns, crunching the numbers, then doing it all again, it can be rewarding to step back and evaluate all that was accomplished for a client. Now and then our agency likes to create case studies to do just that. Case studies are great tools to show how your agency went above and beyond for your clients, and they act as milestones of your business’ hard work. Below is a campaign we’re...

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Creative Mile Markers, Part 1

As creatives, we always strive to create the best content possible, every graphic, every request, every campaign. They are all something we put our heart into and try to make beautiful, but what does good design look like? More importantly, how do we blend the worlds of appealing aesthetics with a graphic that is successful for hitting our clients’ pain points? There is no single “right” answer, but there are many mile markers on the...

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Generational Advertising

Information sharing and cultural adaptations change from generation to generation, which is why it’s important for marketers to understand the nuanced differences between how to reach a target audience who is a Gen Z versus a Gen X (or any other combination). While technology is adapted throughout generational ranges, the usage differs greatly. We’ve compiled a list of specific differences between how generations prefer to consume media and receive ads....

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