Fragmented, Not Hiding

It’s the end of the month, and a client’s campaign has just ended. At this point, the first thing on any strategist’s mind is building, checking, and distributing performance reporting. Everyone provides reports in some form, but do all organizations take advantage of the power of reporting? Are your reports used to drive change? Do they do justice to the success that you have worked hard all month to achieve? Instead, are they short documents...