It’s beginning to look a lot like Christmas, and you know what that means - decking the halls with advertisements! As a digital advertiser, it is important to stick out amongst your competitors during the holiday season, which can be difficult, especially with the unpredictability of recent times. Advertisers must be able to react quickly to changes in consumer behavior....
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According to a new report from The Verge, Facebook is planning to present a new company name as they focus on building the “metaverse.” As society and technology continues to evolve, rebranding is a common occurrence for a lot of major companies. Facebook’s rebranding is expected to be similar to the rebranding decision Google made in 2015, when they changed their parent company name to Alphabet in efforts to show...
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In a past blog post we discussed what connected TV is and how it differs from traditional TV, but who exactly are connected consumers and how can we appeal to them? They are people who stream movies, shows, podcasts, etc. from devices such as their phone, laptop, and their TV at home. According to Nielsen, in February 2021 the number of U.S. households with internet-enabled connected TV devices reached 77% with 3% growth from 2020....
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One of the most important parts of your marketing plan is the creative. Often advertisers can be very excited about their marketing efforts and want to add as much information as possible to showcase everything they can offer. In most cases, like a face-to-face meeting or on your website this is great practice, but it can be counter-intuitive when it comes to ads. You have just a few seconds and a very small amount of...
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At Quantifi, we put a lot of emphasis on marketing funnels that work in harmony. We know ads do not and cannot exist in a vacuum, so it’s best practice to look at how your whole marketing funnel works together. Every ad is a touchpoint to the end-user even if it occupies a different line on your budget sheet. One of these harmonies that we strive to add together at Quantifi is Search Engine Marketing and...
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Whether for a website, social campaigns, email blasts, or digital ads, designing for mobile sizing can be hard. Keep in mind readability is the most substantial component in marketing, if the consumer can’t read your ad they will move on, taking with them any chance your campaign had to make a sale. Website mobile design is one of the most overlooked flaws of a website. Not properly sizing down your information can make things jumbled and...
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With continued increase in numbers of users and channels to subscribe to, television viewing that is Over-The-Top (OTT) of traditional TV buying is no longer the new marketing technique on the block. It is a must as viewers tell the market what media has their attention. A Quick Guide of OTT vs. CTV Marketing and media have a lot of jargon and acronyms – let’s break it down. OTT is over-the-top TV, meaning any TV content watched outside...
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3 Tips to Stay Relevant and Fresh in Your Social Content Creation When it comes to creating content for your business, writing month-over-month can seem like a dreadful task. With how our world moves today, you must move quickly and stay on top of trends, topics, and materials. It’s everyone’s goal to reach the most users, have the highest engagement, and stay at the top of users’ feeds. Let’s dive into 3 tips to stay relevant...
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Marketing to consumers is so much more than just getting their business. Understanding how to get the right person to notice you then influencing them to convert down your sales funnel is hard work! Strategy gets the ad to who it needs to get to but consider the power your ads need to have to influence people’s decisions. The three key components in strategic design that influences decision making are: content, hierarchy, and call to...
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Let’s face it, 2020 has been less than ideal, but social media is thriving in the midst of the storm. The pandemic has forced us inside and to our computers and gave us more time to spend on our phones. So much time, that social media usage was up 11% in July compared to the same time last year. And that’s nothing compared to Facebook Messenger, which has seen as much as a 50% increase...
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