The phrase “design trend” is tossed around a lot among creatives, and for good reason. We are always looking for the next big thing, trying to stay on our game to shape our messaging in a way that is effective for our clients and relevant to culture. Staying current with what’s trending in the design industry is one of the many ways we accomplish this goal. Design in 2020 looks similar to how it did in...
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Since the beginning of digital advertising, the industry mostly used clicks and click through rate as the premier way to measure successful campaigns. As any digital ad buyer knows in 2020, the industry is, and has been, much more sophisticated in its measurement and strategy capabilities than just clicks. We’ve uncovered that there is a gap between the measurement tools available to digital marketers and what clients traditionally know and feel comfortable seeing on their...
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While it is difficult to predict the future direction of social media platforms, it is important to stay up to date on the new trends. Here is a breakdown of some of the biggest trends we expect to see in 2020....
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After setting goals, launching campaigns, crunching the numbers, then doing it all again, it can be rewarding to step back and evaluate all that was accomplished for a client. Now and then our agency likes to create case studies to do just that. Case studies are great tools to show how your agency went above and beyond for your clients, and they act as milestones of your business’ hard work. Below is a campaign we’re...
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As creatives, we always strive to create the best content possible, every graphic, every request, every campaign. They are all something we put our heart into and try to make beautiful, but what does good design look like? More importantly, how do we blend the worlds of appealing aesthetics with a graphic that is successful for hitting our clients’ pain points? There is no single “right” answer, but there are many mile markers on the...
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Information sharing and cultural adaptations change from generation to generation, which is why it’s important for marketers to understand the nuanced differences between how to reach a target audience who is a Gen Z versus a Gen X (or any other combination). While technology is adapted throughout generational ranges, the usage differs greatly. We’ve compiled a list of specific differences between how generations prefer to consume media and receive ads....
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Designers are many things: They are creative; They are intuitive; They are organized; But sometimes they are inefficient. However as a designer, there are plenty of resources available and many, many ways to step up your work flow. Here are three excellent practices to achieve more efficient design....
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Instagram’s picture-based platform offers an opportunity to stimulate audiences with visual appeal while providing valuable information. With 700 million active users, Businesses can use Instagram to connect with customers, build brand awareness, and improve their marketing strategy....
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The evolution of technological possibility is an everchanging landscape. What was once breaking news, display banners are now the digital advertising norm. Even the newest poster child for digital, Connected TV, is getting adopted at an increasing rate, leaving everyone looking to the horizon for what’s next....
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The hiring process is an important cog in any company’s machine. To ensure success for both the company and the new hire, there are steps that can be taken to make the new person feel at home and clearly define his or her new responsibilities....
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