Designing for Mobile

It’s the end of the month, and a client’s campaign has just ended. At this point, the first thing on any strategist’s mind is building, checking, and distributing performance reporting. Everyone provides reports in some form, but do all organizations take advantage of the power of reporting? Are your reports used to drive change? Do they do justice to the success that you have worked hard all month to achieve? Instead, are they short documents...

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What’s CTV? Your Guide to Traditional TV vs. CTV Content

It’s the end of the month, and a client’s campaign has just ended. At this point, the first thing on any strategist’s mind is building, checking, and distributing performance reporting. Everyone provides reports in some form, but do all organizations take advantage of the power of reporting? Are your reports used to drive change? Do they do justice to the success that you have worked hard all month to achieve? Instead, are they short documents...

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3 Tips to Stay Relevant and Fresh in Your Social Content Creation

It’s the end of the month, and a client’s campaign has just ended. At this point, the first thing on any strategist’s mind is building, checking, and distributing performance reporting. Everyone provides reports in some form, but do all organizations take advantage of the power of reporting? Are your reports used to drive change? Do they do justice to the success that you have worked hard all month to achieve? Instead, are they short documents...

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Strategy in Design

It’s the end of the month, and a client’s campaign has just ended. At this point, the first thing on any strategist’s mind is building, checking, and distributing performance reporting. Everyone provides reports in some form, but do all organizations take advantage of the power of reporting? Are your reports used to drive change? Do they do justice to the success that you have worked hard all month to achieve? Instead, are they short documents...

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In These [Redacted] Times

It’s the end of the month, and a client’s campaign has just ended. At this point, the first thing on any strategist’s mind is building, checking, and distributing performance reporting. Everyone provides reports in some form, but do all organizations take advantage of the power of reporting? Are your reports used to drive change? Do they do justice to the success that you have worked hard all month to achieve? Instead, are they short documents...

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Fragmented, Not Hiding

It’s the end of the month, and a client’s campaign has just ended. At this point, the first thing on any strategist’s mind is building, checking, and distributing performance reporting. Everyone provides reports in some form, but do all organizations take advantage of the power of reporting? Are your reports used to drive change? Do they do justice to the success that you have worked hard all month to achieve? Instead, are they short documents...

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reporting with a purpose

Reporting with a Purpose: Making Your Metrics Drive Strong Conversations

It’s the end of the month, and a client’s campaign has just ended. At this point, the first thing on any strategist’s mind is building, checking, and distributing performance reporting. Everyone provides reports in some form, but do all organizations take advantage of the power of reporting? Are your reports used to drive change? Do they do justice to the success that you have worked hard all month to achieve? Instead, are they short documents...

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Big Data Doesn’t Always Mean Good Data

Two quintillion bytes (18 zeros) of data is created each day. From a shopping rewards card to laptop internet browsing, mobile gaming to someone’s route to and from work, data analysts have more information than ever before. Effectively analyzing this data is becoming a primary component of managing a business in the 21st century and can improve the practices of organizations large and small. Forbes says that 53% of companies were adopting big data analytics...

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Can You Hear Me Now – Digital Listening Trends

With so much focus on various technology trends, the decreasing use of radio may have been overshadowed. What are radio listeners turning to? As technology evolves, nontraditional radio is becoming standard. On-demand streaming with apps, such as Spotify and Apple Music, are now the norm. In the past, people got into a car on their way to work and flipped through radio stations. Now when people get into a car, Bluetooth is automatically connected, and...

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Video Best Practices:

We’ve heard it a million times by now – video content is king. It’s the most shared and interacted with a piece of content on the internet now, but it comes with its own challenges. Brands do not get an awesome video department overnight (unless you have some major cash to hire external experts). If you’re recognizing the power harnessing video can bring to your brand but are nervous to set out your own, here...

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