reporting with a purpose
September 3, 2020
In Strategy, Technology

Reporting with a Purpose: Making Your Metrics Drive Strong Conversations

It’s the end of the month, and a client’s campaign has just ended. At this point, the first thing on any strategist’s mind is building, checking, and distributing performance reporting. Everyone provides reports in some form, but do all organizations take advantage of the power of reporting? Are your reports used to drive change? Do they do justice to the success that you have worked hard all month to achieve? Instead, are they short documents...

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August 7, 2020
In Strategy, Technology

Big Data Doesn’t Always Mean Good Data

Two quintillion bytes (18 zeros) of data is created each day. From a shopping rewards card to laptop internet browsing, mobile gaming to someone’s route to and from work, data analysts have more information than ever before. Effectively analyzing this data is becoming a primary component of managing a business in the 21st century and can improve the practices of organizations large and small. Forbes says that 53% of companies were adopting big data analytics...

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July 9, 2020
In Design, Industry Trends

Can You Hear Me Now – Digital Listening Trends

With so much focus on various technology trends, the decreasing use of radio may have been overshadowed. What are radio listeners turning to? As technology evolves, nontraditional radio is becoming standard. On-demand streaming with apps, such as Spotify and Apple Music, are now the norm. In the past, people got into a car on their way to work and flipped through radio stations. Now when people get into a car, Bluetooth is automatically connected, and...

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June 18, 2020
In Industry Trends, Social Media, Strategy

Video Best Practices:

We’ve heard it a million times by now – video content is king. It’s the most shared and interacted with a piece of content on the internet now, but it comes with its own challenges. Brands do not get an awesome video department overnight (unless you have some major cash to hire external experts). If you’re recognizing the power harnessing video can bring to your brand but are nervous to set out your own, here...

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June 1, 2020
In Design, Industry Trends

Risk in Design; a 2020 trend

The phrase “design trend” is tossed around a lot among creatives, and for good reason. We are always looking for the next big thing, trying to stay on our game to shape our messaging in a way that is effective for our clients and relevant to culture. Staying current with what’s trending in the design industry is one of the many ways we accomplish this goal.   Design in 2020 looks similar to how it did in...

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April 9, 2020
In Social Media, Strategy

Prime Time

For social media, you can create beautiful graphics, engaging captions, and have a great social presence on all platforms. It’s easy to agree that these are all important and needed for audience engagement, but none of those will matter without thinking about one vital question: when should you post all of it? Timing when you share, post, or tweet is crucial to your audience engagement. The prettiest, most creative posts will be missed by important eyes...

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mobile is the future of advertising
March 12, 2020
In Industry Trends, Programmatic, Strategy, Technology

Moving to Mobile

Gone are the days of sitting on desktop computers and viewing content on large screens. More than half of all website traffic is generated on mobile phones, and this number will only continue to grow. Sitting at a computer takes extra time and effort that people are no longer willing to give, but why should they? Everyone has a phone at their fingertips that gives instant access to information and entertainment. As society becomes increasingly...

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February 20, 2020
In Industry Trends, Programmatic, Strategy

Making Your Metrics Count

Since the beginning of digital advertising, the industry mostly used clicks and click through rate as the premier way to measure successful campaigns. As any digital ad buyer knows in 2020, the industry is, and has been, much more sophisticated in its measurement and strategy capabilities than just clicks. We’ve uncovered that there is a gap between the measurement tools available to digital marketers and what clients traditionally know and feel comfortable seeing on their...

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January 23, 2020
In Industry Trends, Social Media

2020 Social Media Trends

While it is difficult to predict the future direction of social media platforms, it is important to stay up to date on the new trends. Here is a breakdown of some of the biggest trends we expect to see in 2020.   Video is King and Always Will Be Video continues to be one of the most important trends in the social media world. It is predicted video will make up 82 percent of all internet traffic in...

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September 12, 2019
In Design, Strategy

Allan Nott Highlander Event Case Study

After setting goals, launching campaigns, crunching the numbers, then doing it all again, it can be rewarding to step back and evaluate all that was accomplished for a client. Now and then our agency likes to create case studies to do just that. Case studies are great tools to show how your agency went above and beyond for your clients, and they act as milestones of your business’ hard work. Below is a campaign we’re...

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