June 1, 2021
In Strategy

Less is More in Digital Ad Copy

One of the most important parts of your marketing plan is the creative. Often advertisers can be very excited about their marketing efforts and want to add as much information as possible to showcase everything they can offer. In most cases, like a face-to-face meeting or on your website this is great practice, but it can be counter-intuitive when it comes to ads. You have just a few seconds and a very small amount of...

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May 3, 2021
In Strategy

SEM + Web Retargeting, A Match Made in Ad Heaven

At Quantifi, we put a lot of emphasis on marketing funnels that work in harmony. We know ads do not and cannot exist in a vacuum, so it’s best practice to look at how your whole marketing funnel works together. Every ad is a touchpoint to the end-user even if it occupies a different line on your budget sheet. One of these harmonies that we strive to add together at Quantifi is Search Engine Marketing and...

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April 1, 2021
In Design, Strategy

Designing for Mobile

Whether for a website, social campaigns, email blasts, or digital ads, designing for mobile sizing can be hard. Keep in mind readability is the most substantial component in marketing, if the consumer can’t read your ad they will move on, taking with them any chance your campaign had to make a sale.   Website mobile design is one of the most overlooked flaws of a website. Not properly sizing down your information can make things jumbled and...

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February 10, 2021
In Design, Strategy

What’s CTV? Your Guide to Traditional TV vs. CTV Content

With continued increase in numbers of users and channels to subscribe to, television viewing that is Over-The-Top (OTT) of traditional TV buying is no longer the new marketing technique on the block. It is a must as viewers tell the market what media has their attention.   A Quick Guide of OTT vs. CTV Marketing and media have a lot of jargon and acronyms – let’s break it down.   OTT is over-the-top TV, meaning any TV content watched outside...

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January 11, 2021
In Design, Strategy

3 Tips to Stay Relevant and Fresh in Your Social Content Creation

3 Tips to Stay Relevant and Fresh in Your Social Content Creation   When it comes to creating content for your business, writing month-over-month can seem like a dreadful task. With how our world moves today, you must move quickly and stay on top of trends, topics, and materials. It’s everyone’s goal to reach the most users, have the highest engagement, and stay at the top of users’ feeds. Let’s dive into 3 tips to stay relevant...

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December 1, 2020
In Design, Strategy

Strategy in Design

Marketing to consumers is so much more than just getting their business. Understanding how to get the right person to notice you then influencing them to convert down your sales funnel is hard work! Strategy gets the ad to who it needs to get to but consider the power your ads need to have to influence people’s decisions. The three key components in strategic design that influences decision making are: content, hierarchy, and call to...

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November 13, 2020
In Social Media, Strategy

In These [Redacted] Times

Let’s face it, 2020 has been less than ideal, but social media is thriving in the midst of the storm. The pandemic has forced us inside and to our computers and gave us more time to spend on our phones. So much time, that social media usage was up 11% in July compared to the same time last year. And that’s nothing compared to Facebook Messenger, which has seen as much as a 50% increase...

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October 6, 2020
In Programmatic, Strategy

Fragmented, Not Hiding

Fragmentation – a buzzword in the marketing world to be sure but when does a buzzword just become a simple truth to describe a phenomenon? After all, it became a buzzword for a reason.   Businesses now have to weigh so many options when deciding where to put their ads, but the reality remains that content is (and will always be) king. People like variety, flexibility, and multitasking, so meet users where they are streaming. Consumers are...

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reporting with a purpose
September 3, 2020
In Strategy, Technology

Reporting with a Purpose: Making Your Metrics Drive Strong Conversations

It’s the end of the month, and a client’s campaign has just ended. At this point, the first thing on any strategist’s mind is building, checking, and distributing performance reporting. Everyone provides reports in some form, but do all organizations take advantage of the power of reporting? Are your reports used to drive change? Do they do justice to the success that you have worked hard all month to achieve? Instead, are they short documents...

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August 7, 2020
In Strategy, Technology

Big Data Doesn’t Always Mean Good Data

Two quintillion bytes (18 zeros) of data is created each day. From a shopping rewards card to laptop internet browsing, mobile gaming to someone’s route to and from work, data analysts have more information than ever before. Effectively analyzing this data is becoming a primary component of managing a business in the 21st century and can improve the practices of organizations large and small. Forbes says that 53% of companies were adopting big data analytics...

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