Programmatic Advertising for Business

Programmatic Advertising for Business

There are a wide range of marketing strategies that can be leveraged into digital marketing campaigns, including sophisticated ways to target wide or small audiences, as long as it makes sense for the particular business. A specific kind of marketing strategy with exceptional targeting capabilities...

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Fragmented, Not Hiding

Fragmentation – a buzzword in the marketing world to be sure but when does a buzzword just become a simple truth to describe a phenomenon? After all, it became a buzzword for a reason.   Businesses now have to weigh so many options when deciding where to...

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Making Your Metrics Count

Since the beginning of digital advertising, the industry mostly used clicks and click through rate as the premier way to measure successful campaigns. As any digital ad buyer knows in 2020, the industry is, and has been, much more sophisticated in its measurement and strategy...

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New Year, New Metric Mindset

Digital advertising has long been chosen for it’s strategic and measurable capabilities, often called key performance indicators (KPI). KPIs range considerably depending on the goals an advertiser wants to achieve, but one of the most popular is measuring clicks on display campaigns. Obviously, clicks are...

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