The Benefits of HTML5 Ads

HTML5 seems to be the hot topic of discussion in the advertising world.  It’s been around for a few years now, so you may have heard of it, but what exactly is it? For starters, HTML5 allows for advertisements to feature animation and interactive content...

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Big Data Doesn’t Always Mean Good Data

Two quintillion bytes (18 zeros) of data is created each day. From a shopping rewards card to laptop internet browsing, mobile gaming to someone’s route to and from work, data analysts have more information than ever before. Effectively analyzing this data is becoming a primary...

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The Battle for the 4th Screen

The evolution of technological possibility is an everchanging landscape. What was once breaking news, display banners are now the digital advertising norm. Even the newest poster child for digital, Connected TV, is getting adopted at an increasing rate, leaving everyone looking to the horizon for...

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