HTML5 seems to be the hot topic of discussion in the advertising world. It’s been around for a few years now, so you may have heard of it, but what exactly is it? For starters, HTML5 allows for advertisements to feature animation and interactive content...
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According to a new report from The Verge, Facebook is planning to present a new company name as they focus on building the “metaverse.” As society and technology continues to evolve, rebranding is a common occurrence for a lot of major companies. Facebook’s rebranding is...
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It’s the end of the month, and a client’s campaign has just ended. At this point, the first thing on any strategist’s mind is building, checking, and distributing performance reporting. Everyone provides reports in some form, but do all organizations take advantage of the power...
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Two quintillion bytes (18 zeros) of data is created each day. From a shopping rewards card to laptop internet browsing, mobile gaming to someone’s route to and from work, data analysts have more information than ever before. Effectively analyzing this data is becoming a primary...
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Gone are the days of sitting on desktop computers and viewing content on large screens. More than half of all website traffic is generated on mobile phones, and this number will only continue to grow. Sitting at a computer takes extra time and effort that...
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The evolution of technological possibility is an everchanging landscape. What was once breaking news, display banners are now the digital advertising norm. Even the newest poster child for digital, Connected TV, is getting adopted at an increasing rate, leaving everyone looking to the horizon for...
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Cord-cutting is projected to skyrocket over the next five years. eMarketer estimates that by 2021, over 81 million U.S. consumers will have either cut their cords or never signed up for one in the first place, up 64 percent from 2016. Those changing habits matter....
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Connected TV (CTV) is the latest video advertising buzzword floating around the industry. Yet many people still aren’t sure what it is or the power it has to transform video advertising....
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Located within its own app or in the upper right-hand corner of the Instagram app, Instagram TV (IGTV) is the newest feature of the Instagram platform. Built specifically with long form video content on mobile devices, IGTV videos play vertically in full-screen mode. Currently, IGTV...
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While browsing your favorite apps, social media, and blogs recently, you may have noticed every publisher and their brother is telling you their Terms and Conditions have changed. So, you hit “Accept” with no further thought to figure out what funny cat video Karen tweeted...
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