With so much focus on various technology trends, the decreasing use of radio may have been overshadowed. What are radio listeners turning to? As technology evolves, nontraditional radio is becoming standard. On-demand streaming with apps, such as Spotify and Apple Music, are now the norm....
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We’ve heard it a million times by now – video content is king. It’s the most shared and interacted with a piece of content on the internet now, but it comes with its own challenges. Brands do not get an awesome video department overnight (unless...
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The phrase “design trend” is tossed around a lot among creatives, and for good reason. We are always looking for the next big thing, trying to stay on our game to shape our messaging in a way that is effective for our clients and relevant...
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Gone are the days of sitting on desktop computers and viewing content on large screens. More than half of all website traffic is generated on mobile phones, and this number will only continue to grow. Sitting at a computer takes extra time and effort that...
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Since the beginning of digital advertising, the industry mostly used clicks and click through rate as the premier way to measure successful campaigns. As any digital ad buyer knows in 2020, the industry is, and has been, much more sophisticated in its measurement and strategy...
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While it is difficult to predict the future direction of social media platforms, it is important to stay up to date on the new trends. Here is a breakdown of some of the biggest trends we expect to see in 2020. Video is King and Always...
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Information sharing and cultural adaptations change from generation to generation, which is why it’s important for marketers to understand the nuanced differences between how to reach a target audience who is a Gen Z versus a Gen X (or any other combination). While technology is...
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Designers are many things: They are creative; They are intuitive; They are organized; But sometimes they are inefficient. However as a designer, there are plenty of resources available and many, many ways to step up your work flow. Here are three excellent practices to achieve...
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The evolution of technological possibility is an everchanging landscape. What was once breaking news, display banners are now the digital advertising norm. Even the newest poster child for digital, Connected TV, is getting adopted at an increasing rate, leaving everyone looking to the horizon for...
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The digital age marked the end of the serif font in most peoples’ eyes. It’s hard to believe but Times New Roman died over a decade ago. The former flagship font for word processors met its demise in 2007 in a flood of Helveticas and...
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