New Year, New Metric Mindset

Digital advertising has long been chosen for it’s strategic and measurable capabilities, often called key performance indicators (KPI). KPIs range considerably depending on the goals an advertiser wants to achieve, but one of the most popular is measuring clicks on display campaigns. Obviously, clicks are...

Continue Reading

The 411 on Digital Branding

Being branded has always been a buzzword in the digital space. However, what does it really mean for businesses, and how do you become branded? It’s one thing for your agency to say you have a “branded” digital presence, but it takes a united front...

Continue Reading

(Online) Window Shopping

It’s never too early to think about the holiday season. In fact, America is quite obsessed with it all year round – ever heard of Christmas in July? So it’s no wonder that retailers think about their holiday revenue all year round. To get noticed,...

Continue Reading

The Rise of Youtube

Did you know that one billion hours of video are watched daily on YouTube? From this stat alone, it’s obvious people all around the world love watching videos and consuming the content on the mighty YouTube platform. Online videos have become heavily utilized and highly...

Continue Reading