Did you know that one billion hours of video are watched daily on YouTube? From this stat alone, it’s obvious people all around the world love watching videos and consuming the content on the mighty YouTube platform. Online videos have become heavily utilized and highly favorable for people abroad, and it’s projected that 80 percent of online traffic at the end of 2018 will be from videos.

Videos influence consumer behavior every day. Because of video’s influence, YouTube has become one of the best ways to reach new customers online and create brand awareness for your business. In this blog, we’re going to look at the rise of YouTube, it’s role in digital advertising, and a few eye-opening YouTube stats.

YouTube Has Surpassed TV in Popularity

We cannot deny that cable subscriptions are declining and more people are tuning into streaming services, such as Netflix or Hulu. However, YouTube is also changing the way people view their favorite television programs with their YouTube TV service.

YouTube TV is like a normal cable package because it offers many different TV networks to view, including live sports, but it’s also similar to other streaming services. It allows multiple accounts per household and cloud-based DVR. Thanks to YouTube TV, there are now twice as many people watching official TV channels on YouTube compared to two years ago.

Three Reasons Why YouTube is Key to Digital Advertising and Your Business:

• YouTube videos reach more people than any cable TV network in the U.S.
• Online video ads get 18.3 times more attention than TV commercials
• Online video ads are immediately trackable and have better ROI potential

YouTube Motivates Consumers to Make Purchases

How often have you looked up something on YouTube after hearing about it from a friend, family member, or advertisement? One great aspect of YouTube is that customers can use it to learn more about products than they would from a recommendation, which can lead to more online or in-store sales. Something to keep in mind: 68 percent of shoppers have used YouTube to make a purchase decision. In addition, “How To” videos on YouTube are extremely popular and help customers make buying decisions.

10 Noteworthy YouTube Stats (via DMR 2018):

• 1.8 billion logged-in monthly users for YouTube
• 180.1 million U.S. YouTube users
• 576,000 hours of YouTube videos are uploaded every day
• One billion hours of video are watched daily on YouTube
• 46,000 years of content are watch annually on YouTube
• 70 percent of YouTube traffic come from mobile devices
• On average, YouTube video sessions last 40 minutes
• 61 percent of U.S. enterprise companies utilize YouTube
• Overall, YouTube reaches more 18-34 and 18-49 year olds than any cable network in the U.S.

Final Thoughts

As the world continues to go digital, more people will turn to YouTube to get their entertainment or information. YouTube highly influences many of your customers in all age groups. Your customers have significant buying power, and it’s important not to ignore your video marketing strategy. You must start thinking of YouTube as a resource to help reach your audience, build your online presence, and grow sales.

QD partners with businesses of all sizes, in any industry, all around the U.S. We help develop highly targeted digital advertising campaigns that produce real results. QD utilizes tools to guarantee your website and digital advertising campaign effectiveness!