ctv | the standard of advertising

CTV – The Standard of Advertising

Connected TV has skyrocketed in popularity in recent years and has become the standard of advertising. CTV advertising is a channel that businesses need to familiarize themselves with in order to stay fresh and relevant in the minds of consumers. With the statistics to back...

Continue Reading

Successful Holiday Marketing Strategies

It’s beginning to look a lot like Christmas, and you know what that means - decking the halls with advertisements! As a digital advertiser, it is important to stick out amongst your competitors during the holiday season, which can be difficult, especially with the unpredictability...

Continue Reading
male connected consumer on cell phone

Who are Connected Consumers?

In a past blog post we discussed what connected TV is and how it differs from traditional TV, but who exactly are connected consumers and how can we appeal to them? They are people who stream movies, shows, podcasts, etc. from devices such as their...

Continue Reading

Less is More in Digital Ad Copy

One of the most important parts of your marketing plan is the creative. Often advertisers can be very excited about their marketing efforts and want to add as much information as possible to showcase everything they can offer. In most cases, like a face-to-face meeting...

Continue Reading

Designing for Mobile

Whether for a website, social campaigns, email blasts, or digital ads, designing for mobile sizing can be hard. Keep in mind readability is the most substantial component in marketing, if the consumer can’t read your ad they will move on, taking with them any chance...

Continue Reading

Strategy in Design

Marketing to consumers is so much more than just getting their business. Understanding how to get the right person to notice you then influencing them to convert down your sales funnel is hard work! Strategy gets the ad to who it needs to get to...

Continue Reading

In These [Redacted] Times

Let’s face it, 2020 has been less than ideal, but social media is thriving in the midst of the storm. The pandemic has forced us inside and to our computers and gave us more time to spend on our phones. So much time, that social...

Continue Reading