Fragmented, Not Hiding

It’s the end of the month, and a client’s campaign has just ended. At this point, the first thing on any strategist’s mind is building, checking, and distributing performance reporting. Everyone provides reports in some form, but do all organizations take advantage of the power...

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Big Data Doesn’t Always Mean Good Data

Two quintillion bytes (18 zeros) of data is created each day. From a shopping rewards card to laptop internet browsing, mobile gaming to someone’s route to and from work, data analysts have more information than ever before. Effectively analyzing this data is becoming a primary...

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Prime Time

For social media, you can create beautiful graphics, engaging captions, and have a great social presence on all platforms. It’s easy to agree that these are all important and needed for audience engagement, but none of those will matter without thinking about one vital question:...

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Making Your Metrics Count

Since the beginning of digital advertising, the industry mostly used clicks and click through rate as the premier way to measure successful campaigns. As any digital ad buyer knows in 2020, the industry is, and has been, much more sophisticated in its measurement and strategy...

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Allan Nott Highlander Event Case Study

After setting goals, launching campaigns, crunching the numbers, then doing it all again, it can be rewarding to step back and evaluate all that was accomplished for a client. Now and then our agency likes to create case studies to do just that. Case studies...

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Creative Mile Markers, Part 1

As creatives, we always strive to create the best content possible, every graphic, every request, every campaign. They are all something we put our heart into and try to make beautiful, but what does good design look like? More importantly, how do we blend the...

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Generational Advertising

Information sharing and cultural adaptations change from generation to generation, which is why it’s important for marketers to understand the nuanced differences between how to reach a target audience who is a Gen Z versus a Gen X (or any other combination). While technology is...

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