Less is More in Digital Ad Copy

One of the most important parts of your marketing plan is the creative. Often advertisers can be very excited about their marketing efforts and want to add as much information as possible to showcase everything they can offer. In most cases, like a face-to-face meeting...

Continue Reading

Designing for Mobile

Whether for a website, social campaigns, email blasts, or digital ads, designing for mobile sizing can be hard. Keep in mind readability is the most substantial component in marketing, if the consumer can’t read your ad they will move on, taking with them any chance...

Continue Reading

Strategy in Design

Marketing to consumers is so much more than just getting their business. Understanding how to get the right person to notice you then influencing them to convert down your sales funnel is hard work! Strategy gets the ad to who it needs to get to...

Continue Reading

In These [Redacted] Times

Let’s face it, 2020 has been less than ideal, but social media is thriving in the midst of the storm. The pandemic has forced us inside and to our computers and gave us more time to spend on our phones. So much time, that social...

Continue Reading

Fragmented, Not Hiding

Fragmentation – a buzzword in the marketing world to be sure but when does a buzzword just become a simple truth to describe a phenomenon? After all, it became a buzzword for a reason.   Businesses now have to weigh so many options when deciding where to...

Continue Reading

Big Data Doesn’t Always Mean Good Data

Two quintillion bytes (18 zeros) of data is created each day. From a shopping rewards card to laptop internet browsing, mobile gaming to someone’s route to and from work, data analysts have more information than ever before. Effectively analyzing this data is becoming a primary...

Continue Reading