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For social media, you can create beautiful graphics, engaging captions, and have a great social presence on all platforms. It’s easy to agree that these are all important and needed for audience engagement, but none of those will matter without thinking about one vital question:...

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Creating Engagement on Instagram

Instagram’s picture-based platform offers an opportunity to stimulate audiences with visual appeal while providing valuable information. With 700 million active users, Businesses can use Instagram to connect with customers, build brand awareness, and improve their marketing strategy....

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The Importance of Culture

No matter if it’s been thoroughly defined or it has developed over time – every business has a culture. Your company culture is the personality of your company. It defines the work environment and includes your company’s mission, values, ethics, expectations, and goals. The way...

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New Year, New Metric Mindset

Digital advertising has long been chosen for it’s strategic and measurable capabilities, often called key performance indicators (KPI). KPIs range considerably depending on the goals an advertiser wants to achieve, but one of the most popular is measuring clicks on display campaigns. Obviously, clicks are...

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Changes to Facebook Ad Targeting Options

If you advertise on Facebook, you might already be aware of the elimination of ad targeting options that come from third-party data miners. The revamp of available data will mean rethinking your audience targeting and social media advertising strategies. The reason for this change stems...

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