Night of the Living Dead's Copyright flub is an important lesson in brand identity.

A Lesson in Brand Identity

George A. Romero and John Russo created one of the most successful horror film series of all time. Their creation, Night of the Living Dead, is a classic horror movie that transcends genre, film, and culture, and spawned one of the greatest brand identity lessons...

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Ad technology platforms aren't magic. They're sophisticated networks.

Beware the Magic Agency

As digital strategists, we like to think we’re magicians pulling quality impressions out of the proverbial hat. While that sounds cool, it is simply not the case. Ad technology platforms are extremely sophisticated networks of technology that are stocked with mind-blowing amounts of information. The...

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