Through real-time bidding, pre-roll video costs less, and is more interactive, than a TV commercial. When’s the last time you clicked a TV commercial and ended up directly on the advertiser’s website? By repurposing television commercials into 15- and 30-second time slots advertisers have instant pre-roll advertisements. However, commercials being repurposed need to be cut in a way that makes sense and shows the business’s name and logo in the first frame (in case the ad is skippable by the viewer).

Second, consumers are embracing video. When done right, pre-roll videos can be powerhouses of awareness and conversions for your business. As Beachfront Media CEO, Frank Sinton, said to Adexchanger,“The market is conditioned not only to view video ads, but to even enjoy them with the right creative.”