Blockchain is described in Digiday as a “ledger” of programmatic transactions. This ledger contains the transaction data of programmatic markets to give everyone involved in the process transparent data – something that is currently lacking. Blockchain will map the entire programmatic transaction from brands to...
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Hold on to your hover boards. We’re going back to the future to explore the Interactive Ad Bureau’s predictions for advertising in virtual reality....
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Digital radio advertising (like Spotify and Pandora Radio) is poised to triple in the next year, but it’s not the only digital audio format to increase in popularity. Podcasts are also expected to increase in adoption and consumption. In preparation for the increase in podcast...
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You’ve made the move to Facebook for your business. Smart move, by the way, as Facebook is home to nearly 2 billion monthly active users. Now you’re getting ready to create a post. It should be easy enough. Slap together a photo and caption, then...
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Digital radio advertising (like Spotify and Pandora Radio) is poised to triple in the next year, but it’s not the only digital audio format to increase in popularity. Podcasts are also expected to increase in adoption and consumption. In preparation for the increase in podcast...
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As digital strategists, we like to think we’re magicians pulling quality impressions out of the proverbial hat. While that sounds cool, it is simply not the case. Ad technology platforms are extremely sophisticated networks of technology that are stocked with mind-blowing amounts of information. The...
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In 2020, video content is projected to represent 75 percent of all mobile traffic, making video the crown prince of the current internet landscape. Internet users have seen entire applications and services launched with video in mind, like Facebook Live, Periscope, Snapchat, and more. With more...
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