If you advertise on Facebook, you might already be aware of the elimination of ad targeting options that come from third-party data miners. The revamp of available data will mean rethinking your audience targeting and social media advertising strategies. The reason for this change stems...
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Connected TV (CTV) is the latest video advertising buzzword floating around the industry. Yet many people still aren’t sure what it is or the power it has to transform video advertising....
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It’s never too early to think about the holiday season. In fact, America is quite obsessed with it all year round – ever heard of Christmas in July? So it’s no wonder that retailers think about their holiday revenue all year round. To get noticed,...
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