Have you ever felt that even though you got the job, knocked the interview process out of the park, and are exceeding expectations you are still underqualified for your current role, and one day someone is going to walk into your office and expose you for the fraud that you feel you are? You’re not alone; so many successful people have felt this way there is now a term for it – Imposter Syndrome. ...
Continue Reading
It seems there is never enough time in the day, but since we all get the same 24 hours, why do some people achieve more with their time than others? The answer lies in good time management....
Continue Reading
The digital buzzword “viewability” stemmed from the marketing world trying to make sense of new technology using old vocabulary terms....
Continue Reading
Cord-cutting is projected to skyrocket over the next five years. eMarketer estimates that by 2021, over 81 million U.S. consumers will have either cut their cords or never signed up for one in the first place, up 64 percent from 2016. Those changing habits matter. Just as startling, eMarketer expects the overall amount of time consumers spend watching digital video to rise 40 percent to nearly 90 minutes per day by 2019. Consider who is...
Continue Reading
It’s a well known fact people love giving their opinion, especially on social media. Social media polls are a great option for boosting interaction, while increasing brand awareness, through participation and sharing. They are the perfect way to generate high engagement rates and reach more people organically. ...
Continue Reading
Being branded has always been a buzzword in the digital space. However, what does it really mean for businesses, and how do you become branded? It’s one thing for your agency to say you have a “branded” digital presence, but it takes a united front to actually do it. ...
Continue Reading
Digital web banners are such an interesting creative platform. It’s amazing how often they are underutilized. The options are literally endless, yet most ads boil down to blinking text and a button or a simple template of slide a, slide b, and slide c. Here are a few ways to take digital display to the next level....
Continue Reading
If you advertise on Facebook, you might already be aware of the elimination of ad targeting options that come from third-party data miners. The revamp of available data will mean rethinking your audience targeting and social media advertising strategies. The reason for this change stems from concerns about data privacy violations and audience targeting manipulation. In an effort to win back trust, Facebook is eliminating partner categories....
Continue Reading
Connected TV (CTV) is the latest video advertising buzzword floating around the industry. Yet many people still aren’t sure what it is or the power it has to transform video advertising....
Continue Reading
It’s never too early to think about the holiday season. In fact, America is quite obsessed with it all year round – ever heard of Christmas in July? So it’s no wonder that retailers think about their holiday revenue all year round. To get noticed, sales and marketing plans must be properly executed at the time everyone is shopping and the competition is cutthroat....
Continue Reading