Lead ads are an ad type that allows you to run lead generation campaigns on Facebook and Instagram. They work by making sign-ups easy for people and more valuable for businesses....
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The digital age marked the end of the serif font in most peoples’ eyes. It’s hard to believe but Times New Roman died over a decade ago. The former flagship font for word processors met its demise in 2007 in a flood of Helveticas and Calibris. Sans serif fonts have become the standard because they’re easier to read on a screen and generally look “cleaner.” Corporate logos have undergone a shift over the last few...
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Digital advertising has long been chosen for it’s strategic and measurable capabilities, often called key performance indicators (KPI). KPIs range considerably depending on the goals an advertiser wants to achieve, but one of the most popular is measuring clicks on display campaigns. Obviously, clicks are a great indication of interest and action on behalf of your target audience; only in digital campaigns can you directly interact with an ad that would lead you to a...
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When winding down 2018 and looking ahead to the new year, it is important to take some time and reflect on where you are in life and how you got there. For some, 2018 may have been a year marked by struggle, while others may have seen a year of growth and breakthrough. Regardless of how your year went, you should stop and ask yourself why it went the way it did. How did you...
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Team building is the most important investment you can make for your people. You have to be innovative when coming up with team building activities. Below are three great team building activities you should implement into your workplace. ...
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Have you ever felt that even though you got the job, knocked the interview process out of the park, and are exceeding expectations you are still underqualified for your current role, and one day someone is going to walk into your office and expose you for the fraud that you feel you are? You’re not alone; so many successful people have felt this way there is now a term for it – Imposter Syndrome. ...
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It seems there is never enough time in the day, but since we all get the same 24 hours, why do some people achieve more with their time than others? The answer lies in good time management....
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The digital buzzword “viewability” stemmed from the marketing world trying to make sense of new technology using old vocabulary terms....
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Cord-cutting is projected to skyrocket over the next five years. eMarketer estimates that by 2021, over 81 million U.S. consumers will have either cut their cords or never signed up for one in the first place, up 64 percent from 2016. Those changing habits matter. Just as startling, eMarketer expects the overall amount of time consumers spend watching digital video to rise 40 percent to nearly 90 minutes per day by 2019. Consider who is...
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It’s a well known fact people love giving their opinion, especially on social media. Social media polls are a great option for boosting interaction, while increasing brand awareness, through participation and sharing. They are the perfect way to generate high engagement rates and reach more people organically. ...
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