July 5, 2018
In Industry Trends, Social Media, Technology

Are You Watching Instagram TV?

Located within its own app or in the upper right-hand corner of the Instagram app, Instagram TV (IGTV) is the newest feature of the Instagram platform. Built specifically with long form video content on mobile devices, IGTV videos play vertically in full-screen mode. Currently, IGTV videos can be up to 60 minutes for large or verified accounts, and up to 10 minutes for private or unverified accounts. With videos longer than one minute, IGTV is...

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June 21, 2018
In Industry Trends, Strategy

The Rise of Youtube

Did you know that one billion hours of video are watched daily on YouTube? From this stat alone, it’s obvious people all around the world love watching videos and consuming the content on the mighty YouTube platform. Online videos have become heavily utilized and highly favorable for people abroad, and it’s projected that 80 percent of online traffic at the end of 2018 will be from videos....

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June 7, 2018
In Social Media, Strategy

Branding on Social Media

It can be difficult to brand a business on social media. Everyone has their own list of ideas about how to catch an audience’s attention. However, no matter what’s on your list, it’s important to establish goals, know your audience, stand out, stay consistent, then analyze and measure your results....

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May 24, 2018
In Strategy

Moving Parts – Maintaining Efficiency When Team Members Move On

The average person will change jobs four times by the time they turn 32. As a member of a team, that fact may be scary. Losing a team member, a boss, or even just an intern can put extraordinary strain on a finely tuned team because roles will change, responsibilities increase, and stress starts to boil over. Your company isn’t always going to immediately hire someone new when there is a vacancy. Here are a...

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May 11, 2018
In Industry Trends, Programmatic, Technology

Have You Accepted the Terms & Conditions?

While browsing your favorite apps, social media, and blogs recently, you may have noticed every publisher and their brother is telling you their Terms and Conditions have changed. So, you hit “Accept” with no further thought to figure out what funny cat video Karen tweeted about over lunch today. All of the new Privacy Policy and Terms & Agreement dialogue boxes you’ve been receiving as soon as you enter a website is thanks to the...

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April 13, 2018
In Industry Trends, Programmatic, Strategy, Technology

Shining a Light on Digital Transparency

As many of us know, Facebook has been in the news cycle over its data scandal and political ad transparency. Transparency in digital advertising is not a new issue. Since digital advertising began, transparency, fraud, and security have always been major concerns for everyone involved in ad buying, selling, placement, and usage. There are bad actors – we know this – but there is also an incredible volume of industry players who want to see...

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March 29, 2018
In Design, Strategy

3-Step Guide to Optimizing Landing Pages to Drive Conversions: QD Best Practices

Web development continues to be the driving force (and touchpoint) behind effective digital advertising campaigns. Design, speed, and maneuverability are the main pieces of a great website. Many consumers’ first or second experience with a company is with its website, which makes it vital to create the best online experience possible. Here are three steps to optimizing landing pages to drive conversations!...

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