August 30, 2018
In Social Media

Changes to Facebook Ad Targeting Options

If you advertise on Facebook, you might already be aware of the elimination of ad targeting options that come from third-party data miners. The revamp of available data will mean rethinking your audience targeting and social media advertising strategies. The reason for this change stems from concerns about data privacy violations and audience targeting manipulation. In an effort to win back trust, Facebook is eliminating partner categories....

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August 2, 2018
In Industry Trends, Strategy

(Online) Window Shopping

It’s never too early to think about the holiday season. In fact, America is quite obsessed with it all year round – ever heard of Christmas in July? So it’s no wonder that retailers think about their holiday revenue all year round. To get noticed, sales and marketing plans must be properly executed at the time everyone is shopping and the competition is cutthroat....

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July 19, 2018
In Design, Strategy

Website Design Fundamentals: Site Redesign

A client asked you to redesign their website, so how do you begin? Where do you begin? The process of designing a new website with old content seems simple but can be an increasingly complicated experience if you don’t know where to start. Below is a quick guide on where to go before you start....

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July 5, 2018
In Industry Trends, Social Media, Technology

Are You Watching Instagram TV?

Located within its own app or in the upper right-hand corner of the Instagram app, Instagram TV (IGTV) is the newest feature of the Instagram platform. Built specifically with long form video content on mobile devices, IGTV videos play vertically in full-screen mode. Currently, IGTV videos can be up to 60 minutes for large or verified accounts, and up to 10 minutes for private or unverified accounts. With videos longer than one minute, IGTV is...

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June 21, 2018
In Industry Trends, Strategy

The Rise of Youtube

Did you know that one billion hours of video are watched daily on YouTube? From this stat alone, it’s obvious people all around the world love watching videos and consuming the content on the mighty YouTube platform. Online videos have become heavily utilized and highly favorable for people abroad, and it’s projected that 80 percent of online traffic at the end of 2018 will be from videos....

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June 7, 2018
In Social Media, Strategy

Branding on Social Media

It can be difficult to brand a business on social media. Everyone has their own list of ideas about how to catch an audience’s attention. However, no matter what’s on your list, it’s important to establish goals, know your audience, stand out, stay consistent, then analyze and measure your results....

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May 24, 2018
In Strategy

Moving Parts – Maintaining Efficiency When Team Members Move On

The average person will change jobs four times by the time they turn 32. As a member of a team, that fact may be scary. Losing a team member, a boss, or even just an intern can put extraordinary strain on a finely tuned team because roles will change, responsibilities increase, and stress starts to boil over. Your company isn’t always going to immediately hire someone new when there is a vacancy. Here are a...

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May 11, 2018
In Industry Trends, Programmatic, Technology

Have You Accepted the Terms & Conditions?

While browsing your favorite apps, social media, and blogs recently, you may have noticed every publisher and their brother is telling you their Terms and Conditions have changed. So, you hit “Accept” with no further thought to figure out what funny cat video Karen tweeted about over lunch today. All of the new Privacy Policy and Terms & Agreement dialogue boxes you’ve been receiving as soon as you enter a website is thanks to the...

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