It’s a well known fact people love giving their opinion, especially on social media. Social media polls are a great option for boosting interaction, while increasing brand awareness, through participation and sharing. They are the perfect way to generate high engagement rates and reach more people organically. ...
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Being branded has always been a buzzword in the digital space. However, what does it really mean for businesses, and how do you become branded? It’s one thing for your agency to say you have a “branded” digital presence, but it takes a united front to actually do it. ...
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Digital web banners are such an interesting creative platform. It’s amazing how often they are underutilized. The options are literally endless, yet most ads boil down to blinking text and a button or a simple template of slide a, slide b, and slide c. Here are a few ways to take digital display to the next level....
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If you advertise on Facebook, you might already be aware of the elimination of ad targeting options that come from third-party data miners. The revamp of available data will mean rethinking your audience targeting and social media advertising strategies. The reason for this change stems from concerns about data privacy violations and audience targeting manipulation. In an effort to win back trust, Facebook is eliminating partner categories....
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Connected TV (CTV) is the latest video advertising buzzword floating around the industry. Yet many people still aren’t sure what it is or the power it has to transform video advertising....
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It’s never too early to think about the holiday season. In fact, America is quite obsessed with it all year round – ever heard of Christmas in July? So it’s no wonder that retailers think about their holiday revenue all year round. To get noticed, sales and marketing plans must be properly executed at the time everyone is shopping and the competition is cutthroat....
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A client asked you to redesign their website, so how do you begin? Where do you begin? The process of designing a new website with old content seems simple but can be an increasingly complicated experience if you don’t know where to start. Below is a quick guide on where to go before you start....
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Located within its own app or in the upper right-hand corner of the Instagram app, Instagram TV (IGTV) is the newest feature of the Instagram platform. Built specifically with long form video content on mobile devices, IGTV videos play vertically in full-screen mode. Currently, IGTV videos can be up to 60 minutes for large or verified accounts, and up to 10 minutes for private or unverified accounts. With videos longer than one minute, IGTV is...
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Did you know that one billion hours of video are watched daily on YouTube? From this stat alone, it’s obvious people all around the world love watching videos and consuming the content on the mighty YouTube platform. Online videos have become heavily utilized and highly favorable for people abroad, and it’s projected that 80 percent of online traffic at the end of 2018 will be from videos....
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It can be difficult to brand a business on social media. Everyone has their own list of ideas about how to catch an audience’s attention. However, no matter what’s on your list, it’s important to establish goals, know your audience, stand out, stay consistent, then analyze and measure your results....
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