April 9, 2020
In Social Media, Strategy

Prime Time

For social media, you can create beautiful graphics, engaging captions, and have a great social presence on all platforms. It’s easy to agree that these are all important and needed for audience engagement, but none of those will matter without thinking about one vital question: when should you post all of it? Timing when you share, post, or tweet is crucial to your audience engagement. The prettiest, most creative posts will be missed by important eyes...

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mobile is the future of advertising
March 12, 2020
In Industry Trends, Programmatic, Strategy, Technology

Moving to Mobile

Gone are the days of sitting on desktop computers and viewing content on large screens. More than half of all website traffic is generated on mobile phones, and this number will only continue to grow. Sitting at a computer takes extra time and effort that people are no longer willing to give, but why should they? Everyone has a phone at their fingertips that gives instant access to information and entertainment. As society becomes increasingly...

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February 20, 2020
In Industry Trends, Programmatic, Strategy

Making Your Metrics Count

Since the beginning of digital advertising, the industry mostly used clicks and click through rate as the premier way to measure successful campaigns. As any digital ad buyer knows in 2020, the industry is, and has been, much more sophisticated in its measurement and strategy capabilities than just clicks. We’ve uncovered that there is a gap between the measurement tools available to digital marketers and what clients traditionally know and feel comfortable seeing on their...

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January 23, 2020
In Industry Trends, Social Media

2020 Social Media Trends

While it is difficult to predict the future direction of social media platforms, it is important to stay up to date on the new trends. Here is a breakdown of some of the biggest trends we expect to see in 2020.   Video is King and Always Will Be Video continues to be one of the most important trends in the social media world. It is predicted video will make up 82 percent of all internet traffic in...

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September 12, 2019
In Design, Strategy

Allan Nott Highlander Event Case Study

After setting goals, launching campaigns, crunching the numbers, then doing it all again, it can be rewarding to step back and evaluate all that was accomplished for a client. Now and then our agency likes to create case studies to do just that. Case studies are great tools to show how your agency went above and beyond for your clients, and they act as milestones of your business’ hard work. Below is a campaign we’re...

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August 1, 2019
In Design, Strategy

Creative Mile Markers, Part 1

As creatives, we always strive to create the best content possible, every graphic, every request, every campaign. They are all something we put our heart into and try to make beautiful, but what does good design look like? More importantly, how do we blend the worlds of appealing aesthetics with a graphic that is successful for hitting our clients’ pain points? There is no single “right” answer, but there are many mile markers on the...

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July 10, 2019
In Industry Trends, Strategy

Generational Advertising

Information sharing and cultural adaptations change from generation to generation, which is why it’s important for marketers to understand the nuanced differences between how to reach a target audience who is a Gen Z versus a Gen X (or any other combination). While technology is adapted throughout generational ranges, the usage differs greatly. We’ve compiled a list of specific differences between how generations prefer to consume media and receive ads....

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May 7, 2019
In Social Media, Strategy

Creating Engagement on Instagram

Instagram’s picture-based platform offers an opportunity to stimulate audiences with visual appeal while providing valuable information. With 700 million active users, Businesses can use Instagram to connect with customers, build brand awareness, and improve their marketing strategy....

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April 11, 2019
In Industry Trends, Technology

The Battle for the 4th Screen

The evolution of technological possibility is an everchanging landscape. What was once breaking news, display banners are now the digital advertising norm. Even the newest poster child for digital, Connected TV, is getting adopted at an increasing rate, leaving everyone looking to the horizon for what’s next....

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