connected tv

Don’t Show Your Age; Call It Video, Not TV!

Cord-cutting is projected to skyrocket over the next five years. eMarketer estimates that by 2021, over 81 million U.S. consumers will have either cut their cords or never signed up for one in the first place, up 64 percent from 2016. Those changing habits matter. Just as startling, eMarketer expects the overall amount of time consumers spend watching digital video to rise 40 percent to nearly 90 minutes per day by 2019. Consider who is...

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The 411 on Digital Branding

Being branded has always been a buzzword in the digital space. However, what does it really mean for businesses, and how do you become branded? It’s one thing for your agency to say you have a “branded” digital presence, but it takes a united front to actually do it. ...

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Changes to Facebook Ad Targeting Options

If you advertise on Facebook, you might already be aware of the elimination of ad targeting options that come from third-party data miners. The revamp of available data will mean rethinking your audience targeting and social media advertising strategies. The reason for this change stems from concerns about data privacy violations and audience targeting manipulation. In an effort to win back trust, Facebook is eliminating partner categories....

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(Online) Window Shopping

It’s never too early to think about the holiday season. In fact, America is quite obsessed with it all year round – ever heard of Christmas in July? So it’s no wonder that retailers think about their holiday revenue all year round. To get noticed, sales and marketing plans must be properly executed at the time everyone is shopping and the competition is cutthroat....

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Website Design Fundamentals: Site Redesign

A client asked you to redesign their website, so how do you begin? Where do you begin? The process of designing a new website with old content seems simple but can be an increasingly complicated experience if you don’t know where to start. Below is a quick guide on where to go before you start....

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