New Year, New Metric Mindset

Digital advertising has long been chosen for it’s strategic and measurable capabilities, often called key performance indicators (KPI). KPIs range considerably depending on the goals an advertiser wants to achieve, but one of the most popular is measuring clicks on display campaigns. Obviously, clicks are a great indication of interest and action on behalf of your target audience; only in digital campaigns can you directly interact with an ad that would lead you to a...

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Reflection

When winding down 2018 and looking ahead to the new year, it is important to take some time and reflect on where you are in life and how you got there. For some, 2018 may have been a year marked by struggle, while others may have seen a year of growth and breakthrough. Regardless of how your year went, you should stop and ask yourself why it went the way it did. How did you...

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How to Build Your Team

Team building is the most important investment you can make for your people. You have to be innovative when coming up with team building activities. Below are three great team building activities you should implement into your workplace. ...

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Impostor Syndrome

Have you ever felt that even though you got the job, knocked the interview process out of the park, and are exceeding expectations you are still underqualified for your current role, and one day someone is going to walk into your office and expose you for the fraud that you feel you are? You’re not alone; so many successful people have felt this way there is now a term for it – Imposter Syndrome. ...

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connected tv

Don’t Show Your Age; Call It Video, Not TV!

Cord-cutting is projected to skyrocket over the next five years. eMarketer estimates that by 2021, over 81 million U.S. consumers will have either cut their cords or never signed up for one in the first place, up 64 percent from 2016. Those changing habits matter. Just as startling, eMarketer expects the overall amount of time consumers spend watching digital video to rise 40 percent to nearly 90 minutes per day by 2019. Consider who is...

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The 411 on Digital Branding

Being branded has always been a buzzword in the digital space. However, what does it really mean for businesses, and how do you become branded? It’s one thing for your agency to say you have a “branded” digital presence, but it takes a united front to actually do it. ...

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