The Importance of Culture

No matter if it’s been thoroughly defined or it has developed over time – every business has a culture. Your company culture is the personality of your company. It defines the work environment and includes your company’s mission, values, ethics, expectations, and goals. The way you conduct business, manage workflow, interact as a team, and treat your customers all add up to an experience that should represent who you are as an organization and how...

Continue Reading

There’s a New Serif in Town

The digital age marked the end of the serif font in most peoples’ eyes. It’s hard to believe but Times New Roman died over a decade ago. The former flagship font for word processors met its demise in 2007 in a flood of Helveticas and Calibris. Sans serif fonts have become the standard because they’re easier to read on a screen and generally look “cleaner.” Corporate logos have undergone a shift over the last few...

Continue Reading

New Year, New Metric Mindset

Digital advertising has long been chosen for it’s strategic and measurable capabilities, often called key performance indicators (KPI). KPIs range considerably depending on the goals an advertiser wants to achieve, but one of the most popular is measuring clicks on display campaigns. Obviously, clicks are a great indication of interest and action on behalf of your target audience; only in digital campaigns can you directly interact with an ad that would lead you to a...

Continue Reading

Reflection

When winding down 2018 and looking ahead to the new year, it is important to take some time and reflect on where you are in life and how you got there. For some, 2018 may have been a year marked by struggle, while others may have seen a year of growth and breakthrough. Regardless of how your year went, you should stop and ask yourself why it went the way it did. How did you...

Continue Reading

How to Build Your Team

Team building is the most important investment you can make for your people. You have to be innovative when coming up with team building activities. Below are three great team building activities you should implement into your workplace. ...

Continue Reading

Impostor Syndrome

Have you ever felt that even though you got the job, knocked the interview process out of the park, and are exceeding expectations you are still underqualified for your current role, and one day someone is going to walk into your office and expose you for the fraud that you feel you are? You’re not alone; so many successful people have felt this way there is now a term for it – Imposter Syndrome. ...

Continue Reading
connected tv

Don’t Show Your Age; Call It Video, Not TV!

Cord-cutting is projected to skyrocket over the next five years. eMarketer estimates that by 2021, over 81 million U.S. consumers will have either cut their cords or never signed up for one in the first place, up 64 percent from 2016. Those changing habits matter. Just as startling, eMarketer expects the overall amount of time consumers spend watching digital video to rise 40 percent to nearly 90 minutes per day by 2019. Consider who is...

Continue Reading