Cloverfield’s Paradox – How Viral Marketing can Help and Hurt a Product.

Eleven years ago, fans piled into theaters to see their favorite childhood toys turned blockbuster film in Transformers. Two hours later, many viewers left theaters talking about one thing, but it had nothing to do with Michael Bay’s nuanced take on a sci-fi action film. During the previews, viewers saw a teaser trailer for a film set in New York City shot on a camcorder that concluding in the head of the Statue of Liberty...

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A Look Back at 2017

The end-of-year silly season is over, and we have finally had a chance to reflect on our accomplishments in 2017. As we pulled these stats, we realized why we sometimes felt like we were moving a million miles a minute…because we were! Our team of 15 might be small, but we are mighty. Here is our favorite statistics of 2017: ...

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Building a Better Programmatic, One Block(chain) at a Time

Blockchain is described in Digiday as a “ledger” of programmatic transactions. This ledger contains the transaction data of programmatic markets to give everyone involved in the process transparent data – something that is currently lacking. Blockchain will map the entire programmatic transaction from brands to publishers to SSPs to DSPs and back again, creating a history people can look back on to garnish insights like ad placement, cost effectiveness, and the detection of fraud....

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2017 in Review: An Agency Blog Perspective

2017 was a monumental year for Quantifi Digital. We grew rapidly, picking up three new employees, many new clients, and even started a blog! We are going to recap some of the ideas touched upon in our fledgling blog as a reflection of the past year and our future momentum....

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Five Positive Effects of Social Media

Social media has changed the way people interact. It seems all we ever hear about is how it negatively impacts our lives. Buzz words like cyberbullying, identity theft, and fake news are often used when social media comes up in conversation. Yes, without social media some of these issues would be less prominent or may not exist, but social media has also brought many positive changes to our lives as well…and we’d like to talk...

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web cookies

The Cookie Armageddon that Never Came

A “cookie” is a digital advertising term for a pixel of data stored on the web. Cookies attach themselves to your browsing history to follow you around the Internet. This is not as “Big Brother” as it sounds and cookies are not viruses. There are two types of cookies: first party and third party. While debating the morality of cookies, it’s important to define what a first party cookie and a third party cookie means....

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