Spring Cleaning Your Social Media Accounts
It’s time to start sweeping out the old and welcoming the new again, but your house isn’t the only place you should spring clean. Social media account managers will want to start thinking about reviewing their social media profiles and cleaning out any digital cobwebs. Read below to see the simple things you can do to clean up your social media accounts.
Profile Picture and Cover Photo:
If it has been a while since you changed either one of these pictures, you should start here. Be sure profile pictures represent your current brand style and give the right first impression. Make your images eye catching to help attract more people to your brand. Consider uploading a cover video; it can increase the visibility and attractiveness of your page.
Review Your Pinned Posts and News Feed:
Make sure you are not pinning an old event or outdated offer. Give your followers something new to see when they visit your page. It would be a good idea to delete posts that no longer represent your brand. On Instagram, you can archive posts and bring them back later if you aren’t sure about wanting to delete them. Consider developing a theme for your Instagram page that creates more impressions and profile views. Give your audience something new to discover about your page and you!
Update Your Profile Information:
Start with making sure all your links are still working. Review your hours of operations, contact information, and “About” section. You’ll want to make sure all the information is current and useful for your visitors. On Instagram, the only place you can post a clickable link is in the profile, so make sure these links are up-to-date and leading to the correct landing page. Consider changing your call-to-action button if it is not seeing much engagement.
Sometimes, all a social media account needs is a little spring refresh. Followers can get tired of seeing the same old things, so they engage less. It might seem like hard work, but once your account is shiny and new you will feel accomplished and reap the benefits of increasing your social media engagement.