Changes to Facebook Ad Targeting Options

If you advertise on Facebook, you might already be aware of the elimination of ad targeting options that come from third-party data miners. The revamp of available data will mean rethinking your audience targeting and social media advertising strategies. The reason for this change stems...

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Five Positive Effects of Social Media

Social media has changed the way people interact. It seems all we ever hear about is how it negatively impacts our lives. Buzz words like cyberbullying, identity theft, and fake news are often used when social media comes up in conversation. Yes, without social media...

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Facebook is a powerful tool in your marketing engine.

9 Tips to Create the Perfect Facebook Post

You’ve made the move to Facebook for your business. Smart move, by the way, as Facebook is home to nearly 2 billion monthly active users. Now you’re getting ready to create a post. It should be easy enough. Slap together a photo and caption, then...

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