Billboards vs. Digital Advertising: ROI and Campaign Tracking
Have you ever wondered how to track metrics of billboard advertising? In this blog, we will discuss the ROI and campaign tracking of digital marketing compared to billboard advertising.
Billboards have been around for over 200 years and still bring value to many companies today. However, tracking its effectiveness and success can be tricky. Through research, we can find out how many vehicles zoom by a billboard advertisement each day, week, month, and year. Although, how do we quantify which drivers convert into sales or even look at the billboard? Billboards are often used as a directional piece that lead consumers to a storefront within the region the billboard is located, so accurately tracking the ROI of a billboard advertisement over time is difficult and gives a narrow view of the intended audience.
Digital marketing has been alive and kicking for 25 years, and it has strategies and targeted capabilities that can take a company’s advertising to the next level! Digital marketing brings tremendous potential and value to a business’s bottom line. In-Depth ROI and campaign tracking are available through multiple tools, and we can quantify if your impressions are making an impact with your target audience. Most importantly, online advertisements are clickable and trackable, so you can measure, track, and optimize your digital campaigns as needed. Digital advertising allows a business to be in front of the right audience, at the right place, at the right time.
QD develops digital campaigns based on the needs and goals of a business. QD is unique because we ensure the client is a good fit for online advertising. We want to help companies dominate the digital atmosphere and grow business. If you want to learn more about our company, visit our capabilities page or give us a call!