Responsive Design in Display Advertising

“Responsive” has become an everyday word in the web design lexicon. It means a web page will scale and shift to look good on any size display. Once thought of as a gimmick, responsive design is now not only required by Google, but responsive sites will receive rankings boosts over their dated competition....

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Our Team gauges success via many methods of reporting.

Five Best Practices for Digital Reporting

Reporting is one of the most valuable components of a digital marketing agency’s relationship with its clients. Agencies must continuously prove the value of their work over and over again to demonstrate how their actions have helped businesses succeed. The members of your agency must not only know how to do their job well, but also how to show clients the results of their work. ...

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Google Chrome: Blocking Ads, Shattering Expectations

February 15 was the launch of the ad blocking extension of Google Chrome that had every advertiser shaking in their desk chairs about digital advertising's vitality. Advertisers and publishers scrambled to find out exactly how digital ads would be effected in this new advertising environment, but it turns out the speculation was not worth the grey hair and late nights....

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Cloverfield’s Paradox – How Viral Marketing can Help and Hurt a Product.

Eleven years ago, fans piled into theaters to see their favorite childhood toys turned blockbuster film in Transformers. Two hours later, many viewers left theaters talking about one thing, but it had nothing to do with Michael Bay’s nuanced take on a sci-fi action film. During the previews, viewers saw a teaser trailer for a film set in New York City shot on a camcorder that concluding in the head of the Statue of Liberty...

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A Look Back at 2017

The end-of-year silly season is over, and we have finally had a chance to reflect on our accomplishments in 2017. As we pulled these stats, we realized why we sometimes felt like we were moving a million miles a minute…because we were! Our team of 15 might be small, but we are mighty. Here is our favorite statistics of 2017: ...

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Building a Better Programmatic, One Block(chain) at a Time

Blockchain is described in Digiday as a “ledger” of programmatic transactions. This ledger contains the transaction data of programmatic markets to give everyone involved in the process transparent data – something that is currently lacking. Blockchain will map the entire programmatic transaction from brands to publishers to SSPs to DSPs and back again, creating a history people can look back on to garnish insights like ad placement, cost effectiveness, and the detection of fraud....

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