Shining a Light on Digital Transparency

As many of us know, Facebook has been in the news cycle over its data scandal and political ad transparency. Transparency in digital advertising is not a new issue. Since digital advertising began, transparency, fraud, and security have always been major concerns for everyone involved in ad buying, selling, placement, and usage. There are bad actors – we know this – but there is also an incredible volume of industry players who want to see...

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3-Step Guide to Optimizing Landing Pages to Drive Conversions: QD Best Practices

Web development continues to be the driving force (and touchpoint) behind effective digital advertising campaigns. Design, speed, and maneuverability are the main pieces of a great website. Many consumers’ first or second experience with a company is with its website, which makes it vital to create the best online experience possible. Here are three steps to optimizing landing pages to drive conversations!...

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Responsive Design in Display Advertising

“Responsive” has become an everyday word in the web design lexicon. It means a web page will scale and shift to look good on any size display. Once thought of as a gimmick, responsive design is now not only required by Google, but responsive sites will receive rankings boosts over their dated competition....

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Our Team gauges success via many methods of reporting.

Five Best Practices for Digital Reporting

Reporting is one of the most valuable components of a digital marketing agency’s relationship with its clients. Agencies must continuously prove the value of their work over and over again to demonstrate how their actions have helped businesses succeed. The members of your agency must not only know how to do their job well, but also how to show clients the results of their work. ...

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Google Chrome: Blocking Ads, Shattering Expectations

February 15 was the launch of the ad blocking extension of Google Chrome that had every advertiser shaking in their desk chairs about digital advertising's vitality. Advertisers and publishers scrambled to find out exactly how digital ads would be effected in this new advertising environment, but it turns out the speculation was not worth the grey hair and late nights....

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