connected tv
November 6, 2018
In Industry Trends, Technology

Don’t Show Your Age; Call It Video, Not TV!

Cord-cutting is projected to skyrocket over the next five years. eMarketer estimates that by 2021, over 81 million U.S. consumers will have either cut their cords or never signed up for one in the first place, up 64 percent from 2016. Those changing habits matter. Just as startling, eMarketer expects the overall amount of time consumers spend watching digital video to rise 40 percent to nearly 90 minutes per day by 2019. Consider who is...

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September 27, 2018
In Industry Trends, Strategy

The 411 on Digital Branding

Being branded has always been a buzzword in the digital space. However, what does it really mean for businesses, and how do you become branded? It’s one thing for your agency to say you have a “branded” digital presence, but it takes a united front to actually do it. ...

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August 30, 2018
In Social Media

Changes to Facebook Ad Targeting Options

If you advertise on Facebook, you might already be aware of the elimination of ad targeting options that come from third-party data miners. The revamp of available data will mean rethinking your audience targeting and social media advertising strategies. The reason for this change stems from concerns about data privacy violations and audience targeting manipulation. In an effort to win back trust, Facebook is eliminating partner categories....

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August 2, 2018
In Industry Trends, Strategy

(Online) Window Shopping

It’s never too early to think about the holiday season. In fact, America is quite obsessed with it all year round – ever heard of Christmas in July? So it’s no wonder that retailers think about their holiday revenue all year round. To get noticed, sales and marketing plans must be properly executed at the time everyone is shopping and the competition is cutthroat....

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July 19, 2018
In Design, Strategy

Website Design Fundamentals: Site Redesign

A client asked you to redesign their website, so how do you begin? Where do you begin? The process of designing a new website with old content seems simple but can be an increasingly complicated experience if you don’t know where to start. Below is a quick guide on where to go before you start....

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July 5, 2018
In Industry Trends, Social Media, Technology

Are You Watching Instagram TV?

Located within its own app or in the upper right-hand corner of the Instagram app, Instagram TV (IGTV) is the newest feature of the Instagram platform. Built specifically with long form video content on mobile devices, IGTV videos play vertically in full-screen mode. Currently, IGTV videos can be up to 60 minutes for large or verified accounts, and up to 10 minutes for private or unverified accounts. With videos longer than one minute, IGTV is...

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June 21, 2018
In Industry Trends, Strategy

The Rise of Youtube

Did you know that one billion hours of video are watched daily on YouTube? From this stat alone, it’s obvious people all around the world love watching videos and consuming the content on the mighty YouTube platform. Online videos have become heavily utilized and highly favorable for people abroad, and it’s projected that 80 percent of online traffic at the end of 2018 will be from videos....

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