Creating Engagement on Instagram

Instagram’s picture-based platform offers an opportunity to stimulate audiences with visual appeal while providing valuable information. With 700 million active users, Businesses can use Instagram to connect with customers, build brand awareness, and improve their marketing strategy....

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The Battle for the 4th Screen

The evolution of technological possibility is an everchanging landscape. What was once breaking news, display banners are now the digital advertising norm. Even the newest poster child for digital, Connected TV, is getting adopted at an increasing rate, leaving everyone looking to the horizon for what’s next....

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How to Ensure New Hire Success

The hiring process is an important cog in any company’s machine. To ensure success for both the company and the new hire, there are steps that can be taken to make the new person feel at home and clearly define his or her new responsibilities....

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The Importance of Culture

No matter if it’s been thoroughly defined or it has developed over time – every business has a culture. Your company culture is the personality of your company. It defines the work environment and includes your company’s mission, values, ethics, expectations, and goals. The way you conduct business, manage workflow, interact as a team, and treat your customers all add up to an experience that should represent who you are as an organization and how...

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There’s a New Serif in Town

The digital age marked the end of the serif font in most peoples’ eyes. It’s hard to believe but Times New Roman died over a decade ago. The former flagship font for word processors met its demise in 2007 in a flood of Helveticas and Calibris. Sans serif fonts have become the standard because they’re easier to read on a screen and generally look “cleaner.” Corporate logos have undergone a shift over the last few...

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New Year, New Metric Mindset

Digital advertising has long been chosen for it’s strategic and measurable capabilities, often called key performance indicators (KPI). KPIs range considerably depending on the goals an advertiser wants to achieve, but one of the most popular is measuring clicks on display campaigns. Obviously, clicks are a great indication of interest and action on behalf of your target audience; only in digital campaigns can you directly interact with an ad that would lead you to a...

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Reflection

When winding down 2018 and looking ahead to the new year, it is important to take some time and reflect on where you are in life and how you got there. For some, 2018 may have been a year marked by struggle, while others may have seen a year of growth and breakthrough. Regardless of how your year went, you should stop and ask yourself why it went the way it did. How did you...

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How to Build Your Team

Team building is the most important investment you can make for your people. You have to be innovative when coming up with team building activities. Below are three great team building activities you should implement into your workplace. ...

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Impostor Syndrome

Have you ever felt that even though you got the job, knocked the interview process out of the park, and are exceeding expectations you are still underqualified for your current role, and one day someone is going to walk into your office and expose you for the fraud that you feel you are? You’re not alone; so many successful people have felt this way there is now a term for it – Imposter Syndrome. ...

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