February 10, 2021
In Design, Strategy

What’s CTV? Your Guide to Traditional TV vs. CTV Content

With continued increase in numbers of users and channels to subscribe to, television viewing that is Over-The-Top (OTT) of traditional TV buying is no longer the new marketing technique on the block. It is a must as viewers tell the market what media has their attention.   A Quick Guide of OTT vs. CTV Marketing and media have a lot of jargon and acronyms – let’s break it down.   OTT is over-the-top TV, meaning any TV content watched outside...

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January 11, 2021
In Design, Strategy

3 Tips to Stay Relevant and Fresh in Your Social Content Creation

3 Tips to Stay Relevant and Fresh in Your Social Content Creation   When it comes to creating content for your business, writing month-over-month can seem like a dreadful task. With how our world moves today, you must move quickly and stay on top of trends, topics, and materials. It’s everyone’s goal to reach the most users, have the highest engagement, and stay at the top of users’ feeds. Let’s dive into 3 tips to stay relevant...

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December 1, 2020
In Design, Strategy

Strategy in Design

Marketing to consumers is so much more than just getting their business. Understanding how to get the right person to notice you then influencing them to convert down your sales funnel is hard work! Strategy gets the ad to who it needs to get to but consider the power your ads need to have to influence people’s decisions. The three key components in strategic design that influences decision making are: content, hierarchy, and call to...

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November 13, 2020
In Social Media, Strategy

In These [Redacted] Times

Let’s face it, 2020 has been less than ideal, but social media is thriving in the midst of the storm. The pandemic has forced us inside and to our computers and gave us more time to spend on our phones. So much time, that social media usage was up 11% in July compared to the same time last year. And that’s nothing compared to Facebook Messenger, which has seen as much as a 50% increase...

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October 6, 2020
In Programmatic, Strategy

Fragmented, Not Hiding

Fragmentation – a buzzword in the marketing world to be sure but when does a buzzword just become a simple truth to describe a phenomenon? After all, it became a buzzword for a reason.   Businesses now have to weigh so many options when deciding where to put their ads, but the reality remains that content is (and will always be) king. People like variety, flexibility, and multitasking, so meet users where they are streaming. Consumers are...

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reporting with a purpose
September 3, 2020
In Strategy, Technology

Reporting with a Purpose: Making Your Metrics Drive Strong Conversations

It’s the end of the month, and a client’s campaign has just ended. At this point, the first thing on any strategist’s mind is building, checking, and distributing performance reporting. Everyone provides reports in some form, but do all organizations take advantage of the power of reporting? Are your reports used to drive change? Do they do justice to the success that you have worked hard all month to achieve? Instead, are they short documents...

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August 7, 2020
In Strategy, Technology

Big Data Doesn’t Always Mean Good Data

Two quintillion bytes (18 zeros) of data is created each day. From a shopping rewards card to laptop internet browsing, mobile gaming to someone’s route to and from work, data analysts have more information than ever before. Effectively analyzing this data is becoming a primary component of managing a business in the 21st century and can improve the practices of organizations large and small. Forbes says that 53% of companies were adopting big data analytics...

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July 9, 2020
In Design, Industry Trends

Can You Hear Me Now – Digital Listening Trends

With so much focus on various technology trends, the decreasing use of radio may have been overshadowed. What are radio listeners turning to? As technology evolves, nontraditional radio is becoming standard. On-demand streaming with apps, such as Spotify and Apple Music, are now the norm. In the past, people got into a car on their way to work and flipped through radio stations. Now when people get into a car, Bluetooth is automatically connected, and...

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June 18, 2020
In Industry Trends, Social Media, Strategy

Video Best Practices:

We’ve heard it a million times by now – video content is king. It’s the most shared and interacted with a piece of content on the internet now, but it comes with its own challenges. Brands do not get an awesome video department overnight (unless you have some major cash to hire external experts). If you’re recognizing the power harnessing video can bring to your brand but are nervous to set out your own, here...

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June 1, 2020
In Design, Industry Trends

Risk in Design; a 2020 trend

The phrase “design trend” is tossed around a lot among creatives, and for good reason. We are always looking for the next big thing, trying to stay on our game to shape our messaging in a way that is effective for our clients and relevant to culture. Staying current with what’s trending in the design industry is one of the many ways we accomplish this goal.   Design in 2020 looks similar to how it did in...

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