New Year, New Metric Mindset

Digital advertising has long been chosen for it’s strategic and measurable capabilities, often called key performance indicators (KPI). KPIs range considerably depending on the goals an advertiser wants to achieve, but one of the most popular is measuring clicks on display campaigns. Obviously, clicks are...

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Reflection

When winding down 2018 and looking ahead to the new year, it is important to take some time and reflect on where you are in life and how you got there. For some, 2018 may have been a year marked by struggle, while others may...

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