After setting goals, launching campaigns, crunching the numbers, then doing it all again, it can be rewarding to step back and evaluate all that was accomplished for a client. Now and then our agency likes to create case studies to do just that. Case studies...
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As creatives, we always strive to create the best content possible, every graphic, every request, every campaign. They are all something we put our heart into and try to make beautiful, but what does good design look like? More importantly, how do we blend the...
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Information sharing and cultural adaptations change from generation to generation, which is why it’s important for marketers to understand the nuanced differences between how to reach a target audience who is a Gen Z versus a Gen X (or any other combination). While technology is...
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Designers are many things: They are creative; They are intuitive; They are organized; But sometimes they are inefficient. However as a designer, there are plenty of resources available and many, many ways to step up your work flow. Here are three excellent practices to achieve...
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Instagram’s picture-based platform offers an opportunity to stimulate audiences with visual appeal while providing valuable information. With 700 million active users, Businesses can use Instagram to connect with customers, build brand awareness, and improve their marketing strategy....
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The evolution of technological possibility is an everchanging landscape. What was once breaking news, display banners are now the digital advertising norm. Even the newest poster child for digital, Connected TV, is getting adopted at an increasing rate, leaving everyone looking to the horizon for...
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The hiring process is an important cog in any company’s machine. To ensure success for both the company and the new hire, there are steps that can be taken to make the new person feel at home and clearly define his or her new responsibilities....
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No matter if it’s been thoroughly defined or it has developed over time – every business has a culture. Your company culture is the personality of your company. It defines the work environment and includes your company’s mission, values, ethics, expectations, and goals. The way...
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Lead ads are an ad type that allows you to run lead generation campaigns on Facebook and Instagram. They work by making sign-ups easy for people and more valuable for businesses....
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The digital age marked the end of the serif font in most peoples’ eyes. It’s hard to believe but Times New Roman died over a decade ago. The former flagship font for word processors met its demise in 2007 in a flood of Helveticas and...
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