Online Video Advertising - Video Content is becoming the most important tool in the modern advertising arsenal.
August 9, 2017
In Industry Trends, Strategy, Technology

Online Video Advertising – Make Online Video Work For You

In 2020, video content is projected to represent 75 percent of all mobile traffic, making video the crown prince of the current internet landscape. Internet users have seen entire applications and services launched with video in mind, like Facebook Live, Periscope, Snapchat, and more. With more video content comes more video ads – but is every advertiser ready? Online video content is inescapable and expected to increase in popularity. Advertisers should focus on the opportunities online...

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August 3, 2017
In Design, Industry Trends

Go with the Motion – Why Animation Matters

In 2017, the average internet user’s attention span is decreasing, but the competition to catch their attention online is increasing. Video is the king of animated content, but it isn’t the only piece on the marketing chess board. Animated display ads are an effective player and should be the queen of your chess board. For the past few years, gifs have consistently been the internet’s favorite play thing. Now people can use them for everything...

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Connected Television
July 27, 2017
In Industry Trends, Strategy, Technology

Connected Television Advertising: A New Collective Education

It’s a fact the new wave of TV watching cuts the traditional cable cord. Target audiences are watching, streaming, and tuning in to TV on their terms. With the emergence of Netflix, Hulu, and DVR, the landscape of television has changed forever – so shouldn’t commercials change too? The answer is a resounding yes, but it’s spelled “C-T-V,” not “Y-E-S.” Connected TV (CTV) is the new way to advertise on television....

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