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Quantifi Digital / Posts tagged "CTV"
connected tv
August 16, 2018
In Industry Trends, Technology

Connected TV is the Future of Video Advertising

Connected TV (CTV) is the latest video advertising buzzword floating around the industry. Yet many people still aren’t sure what it is or the power it has to transform video advertising....

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Connected Television
July 27, 2017
In Industry Trends, Strategy, Technology

Connected Television Advertising: A New Collective Education

It’s a fact the new wave of TV watching cuts the traditional cable cord. Target audiences are watching, streaming, and tuning in to TV on their terms. With the emergence of Netflix, Hulu, and DVR, the landscape of television has changed forever – so shouldn’t...

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