Ad technology platforms aren't magic. They're sophisticated networks.

Beware the Magic Agency

As digital strategists, we like to think we’re magicians pulling quality impressions out of the proverbial hat. While that sounds cool, it is simply not the case. Ad technology platforms are extremely sophisticated networks of technology that are stocked with mind-blowing amounts of information. The network is impressive, but it is not magic. Anyone in ad tech claiming to be a magician creating quality impressions by flipping the magic switch isn’t telling the whole truth....

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Use Stock Images and Resource Websites for more efficient design

Designing with Efficiency in 3 Steps

Designers are many things: They are creative; They are intuitive; They are organized; But sometimes they are inefficient. However as a designer, there are plenty of resources available and many, many ways to step up your work flow. Here are three excellent practices to achieve more efficient design....

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Online Video Advertising - Video Content is becoming the most important tool in the modern advertising arsenal.

Online Video Advertising – Make Online Video Work For You

In 2020, video content is projected to represent 75 percent of all mobile traffic, making video the crown prince of the current internet landscape. Internet users have seen entire applications and services launched with video in mind, like Facebook Live, Periscope, Snapchat, and more. With more video content comes more video ads – but is every advertiser ready? Online video content is inescapable and expected to increase in popularity. Advertisers should focus on the opportunities online...

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Go with the Motion – Why Animation Matters

In 2017, the average internet user’s attention span is decreasing, but the competition to catch their attention online is increasing. Video is the king of animated content, but it isn’t the only piece on the marketing chess board. Animated display ads are an effective player and should be the queen of your chess board. For the past few years, gifs have consistently been the internet’s favorite play thing. Now people can use them for everything...

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Connected Television

Connected Television Advertising: A New Collective Education

It’s a fact the new wave of TV watching cuts the traditional cable cord. Target audiences are watching, streaming, and tuning in to TV on their terms. With the emergence of Netflix, Hulu, and DVR, the landscape of television has changed forever – so shouldn’t commercials change too? The answer is a resounding yes, but it’s spelled “C-T-V,” not “Y-E-S.” Connected TV (CTV) is the new way to advertise on television....

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