Much like TV, there is an endless selection for entertainment in the audio realm including Spotify, online radio, podcasts, iHeart Radio, and much more. Radio was one of the first traditional advertising channels to surface in the advertising world dating back to 1922. Since then,...
Continue Reading
There are a wide range of marketing strategies that can be leveraged into digital marketing campaigns, including sophisticated ways to target wide or small audiences, as long as it makes sense for the particular business. A specific kind of marketing strategy with exceptional targeting capabilities...
Continue Reading
HTML5 seems to be the hot topic of discussion in the advertising world. It’s been around for a few years now, so you may have heard of it, but what exactly is it? For starters, HTML5 allows for advertisements to feature animation and interactive content...
Continue Reading
Hold on to your hover boards. We’re going back to the future to explore the Interactive Ad Bureau’s predictions for advertising in virtual reality....
Continue Reading
Digital radio advertising (like Spotify and Pandora Radio) is poised to triple in the next year, but it’s not the only digital audio format to increase in popularity. Podcasts are also expected to increase in adoption and consumption. In preparation for the increase in podcast...
Continue Reading