Being branded has always been a buzzword in the digital space. However, what does it really mean for businesses, and how do you become branded? It’s one thing for your agency to say you have a “branded” digital presence, but it takes a united front...
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It can be difficult to brand a business on social media. Everyone has their own list of ideas about how to catch an audience’s attention. However, no matter what’s on your list, it’s important to establish goals, know your audience, stand out, stay consistent, then...
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Hold on to your hover boards. We’re going back to the future to explore the Interactive Ad Bureau’s predictions for advertising in virtual reality....
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Digital radio advertising (like Spotify and Pandora Radio) is poised to triple in the next year, but it’s not the only digital audio format to increase in popularity. Podcasts are also expected to increase in adoption and consumption. In preparation for the increase in podcast...
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George A. Romero and John Russo created one of the most successful horror film series of all time. Their creation, Night of the Living Dead, is a classic horror movie that transcends genre, film, and culture, and spawned one of the greatest brand identity lessons...
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