Social media advertising is becoming a must in your digital advertising efforts. The social media world is constantly changing making it hard to determine what platform, or mix of platforms, best suits your business objectives. The following statistics highlight today’s top four social media...
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As digital strategists, we like to think we’re magicians pulling quality impressions out of the proverbial hat. While that sounds cool, it is simply not the case. Ad technology platforms are extremely sophisticated networks of technology that are stocked with mind-blowing amounts of information. The...
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Designers are many things: They are creative; They are intuitive; They are organized; But sometimes they are inefficient. However as a designer, there are plenty of resources available and many, many ways to step up your work flow. Here are three excellent practices to achieve...
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In 2020, video content is projected to represent 75 percent of all mobile traffic, making video the crown prince of the current internet landscape. Internet users have seen entire applications and services launched with video in mind, like Facebook Live, Periscope, Snapchat, and more. With more...
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In 2017, the average internet user’s attention span is decreasing, but the competition to catch their attention online is increasing. Video is the king of animated content, but it isn’t the only piece on the marketing chess board. Animated display ads are an effective player...
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