Five Positive Effects of Social Media

Social media has changed the way people interact. It seems all we ever hear about is how it negatively impacts our lives. Buzz words like cyberbullying, identity theft, and fake news are often used when social media comes up in conversation. Yes, without social media...

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temperature targeting

The Features and Benefits of Temperature-Targeted Ads

Temperature targeting is a premium display targeting strategy that can increase or decrease impression frequency during specific temperature thresholds in real time. Weather data can be collected by an advertising company for any location or business, and ads can be targeted on-demand at any time...

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Facebook Targeting 101

With more than two billion monthly active users on Facebook, it can seem nearly impossible to make sure your ads are being seen only by your target demographic. Facebook shares your concern because if their users are consistently seeing irrelevant content they may stop using...

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