If you advertise on Facebook, you might already be aware of the elimination of ad targeting options that come from third-party data miners. The revamp of available data will mean rethinking your audience targeting and social media advertising strategies. The reason for this change stems...
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“Responsive” has become an everyday word in the web design lexicon. It means a web page will scale and shift to look good on any size display. Once thought of as a gimmick, responsive design is now not only required by Google, but responsive sites...
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As an agency that depends on the Facebook News Feed as a core channel for customer engagement, our Social Media Department identified a few ways to optimize platform usage and stay on top in the upcoming months....
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The new year is quickly approaching, and with it come tons of new and exciting features to look out for in the social media world. Here is a list of the top six trends we are keeping our eye on for 2018....
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With more than two billion monthly active users on Facebook, it can seem nearly impossible to make sure your ads are being seen only by your target demographic. Facebook shares your concern because if their users are consistently seeing irrelevant content they may stop using...
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To learn more about social media best practices, we recommend following social media influencers on their various social media accounts. Join a Facebook group that shares advertising hacks, follow a professional Instagrammer who gives daily tips on how to organically increase your following, or watch...
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You’ve made the move to Facebook for your business. Smart move, by the way, as Facebook is home to nearly 2 billion monthly active users. Now you’re getting ready to create a post. It should be easy enough. Slap together a photo and caption, then...
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Social media advertising is becoming a must in your digital advertising efforts. The social media world is constantly changing making it hard to determine what platform, or mix of platforms, best suits your business objectives. The following statistics highlight today’s top four social media...
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