Changes to Facebook Ad Targeting Options

If you advertise on Facebook, you might already be aware of the elimination of ad targeting options that come from third-party data miners. The revamp of available data will mean rethinking your audience targeting and social media advertising strategies. The reason for this change stems...

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Facebook Targeting 101

With more than two billion monthly active users on Facebook, it can seem nearly impossible to make sure your ads are being seen only by your target demographic. Facebook shares your concern because if their users are consistently seeing irrelevant content they may stop using...

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To learn more about social media best practices, we recommend following social media influencers on their various social media accounts.

The Fab4

To learn more about social media best practices, we recommend following social media influencers on their various social media accounts. Join a Facebook group that shares advertising hacks, follow a professional Instagrammer who gives daily tips on how to organically increase your following, or watch...

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Facebook is a powerful tool in your marketing engine.

9 Tips to Create the Perfect Facebook Post

You’ve made the move to Facebook for your business. Smart move, by the way, as Facebook is home to nearly 2 billion monthly active users. Now you’re getting ready to create a post. It should be easy enough. Slap together a photo and caption, then...

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social media advertising

Navigating the Social Realm

Social media advertising is becoming a must in your digital advertising efforts. The social media world is constantly changing making it hard to determine what platform, or mix of platforms, best suits your business objectives. The following statistics highlight today’s top four social media...

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