New Year, New Metric Mindset

Digital advertising has long been chosen for it’s strategic and measurable capabilities, often called key performance indicators (KPI). KPIs range considerably depending on the goals an advertiser wants to achieve, but one of the most popular is measuring clicks on display campaigns. Obviously, clicks are...

Continue Reading
Our Team gauges success via many methods of reporting.

Five Best Practices for Digital Reporting

Reporting is one of the most valuable components of a digital marketing agency’s relationship with its clients. Agencies must continuously prove the value of their work over and over again to demonstrate how their actions have helped businesses succeed. The members of your agency must...

Continue Reading