web cookies

The Cookie Armageddon that Never Came

A “cookie” is a digital advertising term for a pixel of data stored on the web. Cookies attach themselves to your browsing history to follow you around the Internet. This is not as “Big Brother” as it sounds and cookies are not viruses. There are two types of cookies: first party and third party. While debating the morality of cookies, it’s important to define what a first party cookie and a third party cookie means....

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A new piece of legislation is going to change how advertisers can gather your online data.

New Legislation is Shaping the Future of Online Data

When browsing the web, it is likely you see ads relevant to your interests. These ads peak your curiosity because of the meaningful online data gathered about you through browsers, apps, and behavioral models. It may sound odd marketers have technology that can tell what your hobbies, household income, and family model looks like, but it’s not as personal as you may think. Most companies simply refer to people using online ids. You may be...

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PUBG Case Study: Know Your Audience to Dominate Market Share

When video game enthusiasts talk about e-sport games, they reference games that feature a team of players trying to eliminate another team within a virtual map or complete an objective. Popular e-sports games of this decade include: “Counter Strike,” “DOTA,” and “Starcraft.” These games are popular because they have specific objectives and cater to a niche target audience. With the positive buzz surrounding the emergence of e-sports games, it has come as a shock these...

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temperature targeting

The Features and Benefits of Temperature-Targeted Ads

Temperature targeting is a premium display targeting strategy that can increase or decrease impression frequency during specific temperature thresholds in real time. Weather data can be collected by an advertising company for any location or business, and ads can be targeted on-demand at any time during the day....

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Facebook Targeting 101

With more than two billion monthly active users on Facebook, it can seem nearly impossible to make sure your ads are being seen only by your target demographic. Facebook shares your concern because if their users are consistently seeing irrelevant content they may stop using Facebook....

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