Facebook Targeting 101

With more than two billion monthly active users on Facebook, it can seem nearly impossible to make sure your ads are being seen only by your target demographic. Facebook shares your concern because if their users are consistently seeing irrelevant content they may stop using Facebook....

Continue Reading
To learn more about social media best practices, we recommend following social media influencers on their various social media accounts.

The Fab4

To learn more about social media best practices, we recommend following social media influencers on their various social media accounts. Join a Facebook group that shares advertising hacks, follow a professional Instagrammer who gives daily tips on how to organically increase your following, or watch YouTube videos about creating a custom Facebook audience. Networking and getting connected to the pros allow you to stay on top of what’s new and trending in the social media...

Continue Reading
Augmented Reality is the future of advertising.

The Future of Advertising Technology: Part 1

Digital radio advertising (like Spotify and Pandora Radio) is poised to triple in the next year, but it’s not the only digital audio format to increase in popularity. Podcasts are also expected to increase in adoption and consumption. In preparation for the increase in podcast inventory, the Interactive Advertising Bureau (IAB) released a “podcast playbook” to show advertisers the possibilities podcast advertising can offer....

Continue Reading
Night of the Living Dead's Copyright flub is an important lesson in brand identity.

A Lesson in Brand Identity

George A. Romero and John Russo created one of the most successful horror film series of all time. Their creation, Night of the Living Dead, is a classic horror movie that transcends genre, film, and culture, and spawned one of the greatest brand identity lessons in film history....

Continue Reading
Facebook is a powerful tool in your marketing engine.

9 Tips to Create the Perfect Facebook Post

You’ve made the move to Facebook for your business. Smart move, by the way, as Facebook is home to nearly 2 billion monthly active users. Now you’re getting ready to create a post. It should be easy enough. Slap together a photo and caption, then wait for the leads and customers to roll in, right? Wrong. You should have a comprehensive strategy to get noticed, liked, and create a buzz. We’ve compiled the tips below...

Continue Reading
young woman listening to a podcast on her tablet

Prepare for Podcasts: Increases Expected for Mobile Advertising Media

Digital radio advertising (like Spotify and Pandora Radio) is poised to triple in the next year, but it’s not the only digital audio format to increase in popularity. Podcasts are also expected to increase in adoption and consumption. In preparation for the increase in podcast inventory, the Interactive Advertising Bureau (IAB) released a “podcast playbook” to show advertisers the possibilities podcast advertising can offer....

Continue Reading
Quanifi Digital will work hard to provide the best services to our clients

Keeping Afloat During Silly Season

"Silly Season" is approaching at Quantifi Digital, and keeping up with the incoming work is an important part of how we provide the best service to our clients. Below are some simple tips that might help you keep your head above water during your "silly season"...

Continue Reading
social media advertising

Navigating the Social Realm

Social media advertising is becoming a must in your digital advertising efforts. The social media world is constantly changing making it hard to determine what platform, or mix of platforms, best suits your business objectives. The following statistics highlight today’s top four social media platforms to help you navigate the social realm and lead you to greater marketing success....

Continue Reading