PUBG Case Study: Know Your Audience to Dominate Market Share

When video game enthusiasts talk about e-sport games, they reference games that feature a team of players trying to eliminate another team within a virtual map or complete an objective. Popular e-sports games of this decade include: “Counter Strike,” “DOTA,” and “Starcraft.” These games are popular because they have specific objectives and cater to a niche target audience. With the positive buzz surrounding the emergence of e-sports games, it has come as a shock these...