Five Digital Marketing Trends to Watch in 2018
The new year has arrived, and brands want to adapt to trending online marketing strategies. With evolving markets and behaviors, reaching and engaging with the right customer is harder than ever. Below are five digital trends we believe will become more popular this year.
True Understanding of Customer Journey
Data-Driven marketing is a powerful tool, but how that data translates to the customer journey will be paramount in digital marketing success in 2018. Use data to know where your consumers will be on every step of their purchasing path, learn what appeals to them, and design your marketing to reach them along their whole journey.
Targeted Ads with Specific Purpose
People already have minimal attention spans and get served with many ads on a daily basis. Ads are becoming more purposeful in nature with a specific goal in mind across all devices. Contextual targeting strategies will be highly recommended this year because it may become harder to track user behaviors with cookies. Contextual components target specific interests and behaviors of consumers, while providing brand safety to a company.
Professional Live Video
Video will continue to be a trend in 2018 but not just video – professional live video. Every social media platform is jumping into live video and adding new features monthly to their platforms. Live video is a great way to connect with your audience, but the shaky, amateur live video won’t be as effective anymore. Creating and showcasing professional live video will boost a brand’s search engine rankings, reach, engagement, and website traffic.
Personalization Along All Stages of the Sales Funnel
Impersonal emails and ads rarely create conversions and consistently annoy the average consumer. Becoming hyper-targeted and focusing on personalizing every interaction is increasingly important. Custom landing pages should be connected to every one of your advertising campaigns. Attention is a currency, and building a personal connection with prospects will be critical for digital marketing in 2018.
Companies seeking to enhance market reach, brand relevance, and improve overall engagement can benefit greatly by implementing native advertising into their digital marketing strategy. Engaging with your audience by utilizing native language and expressing your brand’s value increases the opportunity to expand viral sharing, and it can lead to developing a closer relationship with your target market.
Quantifi Digital understands these highly effective trends and uses targeted strategies daily. We want to help you interact with your primary demographic to improve top-of-mind awareness and grow sales. If you want to learn more about our company or are interested in partnering, visit our page or give us a call – our strategy team would love to help!