Connect with Your Audience Through Connected TV advertising in Tampa
As OTT content providers such as Hulu and streaming apps increase in popularity, Quantifi Digital can help you connect with an audience in Tampa. "OTT" is an acronym for "Over-The-Top," a catch-all phrase describing every form of video content with the exception of traditional cable. This article will help you understand what OTT advertising is as well as how it could help you maximize your ad spend.
What is CTV?
While OTT content can be accessed on a variety of devices, many viewers stick to tradition and watch their favorite programs on a television screen. We call this Connected TV, or CTV for short. While no individual OTT content provider can boast the audience traditional cable can, video-on-demand ads offer several advantages that make them a better marketing decision in many circumstances.
For example, we can place ads in front of an audience that is more likely to be interested in your product or service. Somebody who has recently been looking up real estate prices could be served an ad for a real estate agency. If you sell toys for kids, we can serve your ads to those who have been searching for the year's most popular toys. In contrast, networks charge you for the total number of people expected to see your ad regardless of whether they fit your demographic. Please fill out this form or continue reading to learn more about CTV advertising in Tampa.
How much does it cost to advertise on TV in Tampa?
Contrary to what you may be thinking, Connected TV advertising in Tampa doesn't have to be expensive. We don't force clients to buy a specific number of ads each month, making it easier to access premium ad inventory on a budget. We also strive to create as much value as possible for every company we work with. For instance, we only work on the buy-side of the industry in contrast to many competitors who sell ads on their own CTV platforms.
Tampa is an exciting area with plenty of things to see and do. Whether your customers are streaming Tampa Bay Lightning games, getting a quick news update while waiting to board a roller coaster at Busch Gardens Tampa, or watching educational programs to make the most out of a trip to the Museum of Science & Industry, local TV advertising in Tampa is a great way to reach them.
Why should I incorporate local TV advertising in Tampa into my marketing campaign?
While cable subscribers generally fast-forward any commercial that has the audacity to come onto the screen, OTT ads are generally unskippable. This provides completion rates of 90 percent and up, virtually ensuring that viewers hear what you have to say. We also offer a live reporting dashboard that provides real-time information on the performance of your ads, allowing you to adjust your campaign as needed. Some of the info we can give you includes device delivery information, reach, and dayparts. Should you have any questions about OTT advertising in Tampa, knowledgeable ad operations professionals are standing by to address them.
Digital ads also offer more geographic flexibility than TV spots. While traditional commercials must be distributed to a DMA, we can expand the scope to include the entirety of Florida or narrow it down to a specific ZIP code. Best of all, we can serve reminders after a viewer has seen one full ad to increase the chances that they turn into a lead. This is called retargeting, and it is a great way to differentiate your company from those relying on traditional TV commercials lacking such capabilities.
How does OTT advertising in Tampa work?
Viewers only need two things to start streaming: a good internet connection and a compatible machine. Here are some of the devices that your audience could be using to stream video content:
- Gaming consoles including Sony PS4 and Microsoft Xbox One
- Streaming players including Google Chromecast and Apple TV
- Smart TVs by popular brands including Panasonic and LG
- Additional devices such as tablets and smartphones
Most of these devices can access OTT content from more than one source, and we can place ads on almost all of them. Unlike competitors who rely on the open exchange, we have direct deals in place that give us access to exclusive ad inventory at favorable terms. Here are some of the streaming services we're proud to work with:
- Hulu: Hulu reaches 28 million subscribers, making it the leader in the OTT space. It offers on-demand and live access to countless programs, including original series and current-season episodes from popular network and cable channels.
- Sling TV: Sling TV is a cable alternative that allows viewers to build their own channel lineup, with popular choices such as TNT, NFL Network, and ESPN available. Commercials on Sling TV can reach more than 12 million subscribers.
- Xumo: Xumo offers free live and on-demand streaming entertainment, including news coverage, sports, comedy, and more. Available channels include Newsy, NBC News, and History. Ads on Xumo can reach over 5 million active monthly users.
If you're interested in reaching so-called cord-stackers who combine CTV with a more traditional cable subscription, we also provide OTT advertising access to popular networks like Lifetime, CBS, and AMC. We even offer local streaming cable inventory in certain markets. If you would like to learn more about CTV advertising in Tampa or are ready to get started today, please fill in the form below. Quantifi Digital looks forward to working with you!