Connect with Your Audience Through CTV Advertising in Cleveland
There are more cord-cutters every day in Cleveland, and Quantifi Digital can help you create a streaming advertising campaign that resonates with your target audience. While traditional cable subscriptions force consumers to pay for channels that they do not necessarily need, Over-The-Top (OTT) options such as streaming services and mobile apps give viewers more control over what they watch at a cheaper price. Please continue reading to learn more about how to use this trend to effectively market your business.
What is Connected TV?
There are many ways to access OTT content, but watching on the big screen of a television set is still the preferred option for many people. This is called Connected TV, or CTV for short. Since the CTV industry offers choice, no individual provider has the raw viewership that cable enjoyed in its heyday. However, local TV advertising in Cleveland makes up for this shortfall by offering advertisers more audience engagement.
CTV ad breaks are shorter than their traditional counterparts, discouraging viewers from getting up and using the restroom while they wait for their show to return. Individual adverts are also unskippable, so consumers watch your message as opposed to reaching for the fast-forward button on their remote. Not only does this lead to higher completion rates, it also produces in-view rates of 100 percent for your ads.
OTT ads can also make sense for products aimed at all age groups. A whopping 59 percent of CTV viewers are at least 35 years of age, so it isn't exclusively for younger viewers. With more than 200,000,000 total CTV viewers, the audience is also too big for advertisers to ignore. If you would like to learn more about how OTT advertising in Cleveland could be able to help your business, please fill out this form or continue reading for all of the details.
How much does it cost to advertise on TV in Cleveland?
If you're thinking that CTV advertising in Cleveland sounds too powerful to fit into your marketing budget, know that Quantifi Digital offers a variety of packages to accommodate a diverse array of price points. All of our packages are designed to give you maximal value for your ad spend. We don't have the prohibitive monthly minimums on Hulu other ad agencies enforce, allowing you to afford premium placements. We also concentrate exclusively on the buy-side of our industry, so every ad we place is for your benefit.
Cleveland is an exciting city that offers plenty of opportunities to connect with your target audience. Whether your target demo is streaming music videos on a mobile app in preparation for a trip to the Rock and Roll Hall of Fame, catching up on Cleveland Cavaliers highlights on Hulu, watching a sitcom on Sling TV while standing in line at Playhouse Square, or simply lounging at home, OTT advertising in Cleveland is a great way to get your name out there.
How does OTT advertising work exactly?
Streaming video content is a relatively straightforward process that only requires an internet connection and a compatible device. There are tons of devices that fit the bill, including:
- Streaming players such as:
- Amazon Fire TV
- Roku TV
- Video game consoles including:
- Sony Playstation 4
- The Nintendo Switch family of systems
- Smart TVs manufactured by:
- Additional tablets and mobile phones
Any of these devices can get content from the best OTT providers, and Quantifi Digital can place ads on nearly all of them. Unlike some competing agencies, we negotiate direct deals with our partners that enable us to offer exclusive ad placements. Here is some additional information on some of the streaming services we're proud to work with:
- Sling TV: Sling is a subscription-based alternative to cable that allows viewers to select the channels they want without paying for those they don't. Commercials on Sling TV can reach a subscriber base of over 12 million viewers.
- Hulu: Hulu is the leading streaming service with a subscriber base of around 28 million. It offers a mixture of live and on-demand programming, including original series and current-season episodes from both network and cable channels.
- Sony Crackle: Crackle offers award-winning television series and movies across all major streaming devices. It is a free service with an estimated 10 million monthly users.
Furthermore, we can place ads on network channels such as ESPN, Viacom networks, and A&E to diversify your advertising portfolio. We even offer limited streaming local cable inventory in select markets. Please fill out the form below for specific information on the services we offer in your area.
Are there any other benefits associated with Connected TV advertising in Cleveland?
While classical TV ad buys must target a Designated Metropolitan Area (or DMA), addressable TV advertising can reach the entire state of Ohio or even a particular ZIP code to better suit your needs. Of course, we can also target a DMA if doing so would make sense. Similarly, retargeting capabilities allow us to send follow-up ads to consumers who watched your commercial, helping you stay at the forefront of their minds. Most importantly, we offer a 24/7 live reporting dashboard to help you crunch the numbers on your local TV advertising in Cleveland and make adjustments as necessary.
Now that you understand how Connected TV advertising in Cleveland works, please fill out our form below to get started today! Quantifi Digital looks forward to helping you forge a connection with your target audience.