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Connect with Your Audience Through OTT Advertising in Lansing Today

Quantifi Digital is a top OTT ad agency that can help you design a marketing campaign that resonates with the residents of Lansing. If you aren't familiar with the acronym "OTT," it stands for "Over-The-Top" and broadly applies to any form of video content that doesn't require a set-top box. The number of people who regularly use OTT services is expected to exceed 200,000,000 by 2021, creating a relatively new way for marketers to advertise products. Please continue reading to learn more about how we can help you get a piece of the action.

What is CTV?

If you access OTT content on a television screen by any means, it is called Connected TV, or CTV for short. CTV is popular with viewers becomes it allows them to choose what they watch and when they watch it. CTV is also cheaper than purchasing a traditional cable subscription, and some options are free of charge. It's no wonder that CTV viewership is expected to increase by nearly 20 percent in 2020.

This CTV revolution can be more of a mixed bag for marketers. However, Quantifi Digital believes that local TV advertising in Lansing more than makes up for this by appealing to a more engaged audience.

While traditional TV commercials are typically a passive experience, digital ads can encourage viewer participation to help foster a connection between lead and product. VOD ads are also unskippable, leading to in-view ad rates of 100 percent, while traditional cable subscribers can't reach for the fast-forward button quickly enough. Please fill out this form to discover more about the benefits of CTV advertising in Lansing.

How much does it cost to advertise on TV in Lansing?

Contrary to what you may be thinking, local TV advertising in Lansing doesn't have to break the bank. Quantifi Digital offers multiple packages with varying price points to make it easier for smaller companies to access premium ad inventory. For instance, we don't enforce any monthly minimums with services like Hulu to make it easier to get your foot in the door. We also concentrate exclusively on the buy-side of the OTT space, in contrast to many of our competitors who own CTV networks and face a conflict of interest every time they place an ad.

Lansing has an estimated 225,000 households, and we can help you market to any of them. Whether your ideal audience is watching dramas on the couch, streaming nature documentaries for a trip to the Potter Park Zoo, or enjoying a quick news show during intermission at a Greater Lansing Ballet Company performance, Connected TV advertising in Lansing is a great way to connect with them. Please fill out the form below to learn more about the value addressable TV advertising can provide.

Why should CTV advertising be an important piece of my marketing strategy?

While traditional TV spots cover Designated Metropolitan Areas that may be too large or too small for your needs, CTV advertising in Lansing can reach the entire state of Michigan or a particular ZIP code to better fit your needs. We can also target the audience that makes the most sense for your product. If you want to connect with CTV viewers between the ages of 35 and 44, we'll serve your ad only to the 20 percent of CTV viewers who fall within that age range. Unfortunately, traditional TV stations charge you for total viewers whether they fit your target demo or not.

We also offer retargeting capabilities, meaning that viewers who see one whole ad can be served online follow-ups to try and generate a sale. Best of all, our live reporting dashboard provides 24/7 access to real-time information about the performance of your campaign. If you want to know which devices your ads are being served on or how often your ad is running, you can easily look it up. Doesn't that sound like a better way to advertise?

How does OTT advertising work anyway?

If your target audience has a stable internet connection and at least one compatible device, they are ready to start streaming. Here are some of the most popular CTV devices today:

  • Gaming consoles such as:
    • Nintendo Wii U
    • Sony Playstation 4
  • Streaming players including:
    • Amazon Fire TV
    • Apple TV
  • Smart TVs manufactured by:
    • Sharp
    • Vizio
  • Smartphones and tablets

Most of these devices can access content from dozens of different OTT providers, and we can help you advertise on all of them. Our secret is a willingness to negotiate direct deals with several of the industry's top players, giving us premium inventory you cannot find elsewhere. Here is some more information on three of our many partners:

  • Hulu: Hulu is a subscription-based service that offers both live and on-demand programming, including exclusive access to current-season episodes from American TV stations. Commercials on Hulu can reach a subscriber base of up to 28 million people.
  • Tubi TV: Tubi streams on-demand movies and TV shows covering a variety of genres, including comedy, drama, anime, and more. Ads on Tubi can reach a monthly user base of 20 million people.
  • Sony Crackle: Crackle provides free award-winning TV shows and movies on all major CTV platforms. It also offers original series you cannot find elsewhere. Ads on Crackle can reach up to 10 million active users.

We can also get you streaming local cable inventory on popular networks owned by the likes of Turner, Viacom, and Scripps (among many others), so don't think we'll limit your OTT advertising in Lansing to services like those above. Fill out the form below and learn how easy Quantifi Digital can make Connected TV advertising in Lansing today!