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Connect with Your Target Audience More Effectively Through Connected TV advertising in Toledo

If you're interested in reaching an audience in Toledo, look no further than Quantifi Digital. Over-The-Top (or OTT) content is on the rise, as experts project upwards of 200 million Americans will regularly access it by 2021. Marketers are taking notice, with an advertising spend of nearly $9 billion in the space this year that's projected to exceed $14 billion by 2023. Please continue reading to learn more about the edge that Connected TV advertising in Toledo could provide for your business.

What is CTV?

Connected TV (or CTV for short) is simply watching OTT content such as streaming services and mobile apps on a traditional television screen. CTV offers much more flexibility than cable at a more affordable price point, leading to an expected spike of 20 percent viewership in 2020 alone. It is clear that CTV is the future of video advertising.

While some digital advertising agencies in Toledo are struggling to adapt to this new world, we see it as a golden opportunity. CTV ad breaks tend to be shorter than cable commercial breaks, removing the incentive to get up and do something else before your show returns. VOD ads are also unskippable, allowing us to see completion rates of 90 percent and up whereas cable subscribers fast-forward as many ads as they can.

Best of all, streaming advertising can target any demo you want to reach. For instance, roughly 17 percent of CTV viewers are between the ages of 45 and 54. If that's your target demographic, we'll serve your ad exclusively to that age group. We can also use information such as gender, household income, and marital status to place your ad in front of an audience who is more likely to respond to it. If you're ready to find out how we can apply targeted advertising to your business, fill out this form to contact us.

How does OTT advertising work?

Viewers only need two things to start streaming: a reliable internet connection and a compatible device. There are a plethora of devices capable of accessing OTT content, including the popular ones listed below:

  • Gaming consoles like Microsoft Xbox One and Sony Playstation 4
  • Smart TVs by brands like LG, Sony, and Samsung
  • Dedicated streaming players like Apple TV and Amazon FireTV
  • Smartphones, tablets, and a variety of similar devices

Most of these devices can access OTT content from more than one provider, giving consumers a lot of choices. Quantifi Digital has direct deals with several of the industry's leading players, enabling us to offer exclusive ad inventory you can't find on the open exchange. Here is some additional info on some of our partners:

  • Sling TV: Sling is a subscription-based cable alternative that allows viewers to choose their own channel lineup from popular options such as NFL Network, TBS, and ESPN. COMMERCIALS ON SLING TV can reach more than 12 million subscribers.
  • Pluto TV: Pluto is an app offering more than 100 live channels, including familiar names like MSNBC, Bloomberg, and CBS News. Ads on Pluto TV can reach an active user base of 18 million people per month.
  • Hulu: Hulu offers both live and on-demand viewing options, including current-season episodes of popular shows currently airing on cable. Advertisements on Hulu can reach up to 28,000,000 subscribers.

Furthermore, we can get you ad inventory on streaming local cable networks like CBS, Discovery, and History. No matter what your target audience likes to watch, CTV advertising in Toledo can be a good way to reach them.

What makes OTT advertising in Toledo a shrewd investment?

While TV commercials have to target a Designated Metropolitan Area (or DMA), local TV advertising in Toledo can be adjusted to your geographic needs. Whether you want to target the entire state of Ohio or a specific ZIP code, we can accommodate you. If you aren't sure who you want to target, we can also use lookalike modeling to help you find high-value households to concentrate on.

Our live reporting dashboard gives you a broad range of analytics you can use to measure the efficacy of your campaign, including network delivery data, reach, and dayparts. In contrast, traditional TV networks can't tell you anything about your spot except when it aired. We even offer retargeting capabilities, meaning that viewers who watch one of your ads to completion can be served online follow-ups to increase the chances of conversion. Should you have any questions about OTT advertising in Toledo, we are always happy to help.

How much does it cost to advertise on TV in Toledo?

If you're thinking that CTV advertising in Toledo sounds too powerful to plausibly fit in your budget, you may be surprised. Quantifi Digital offers a variety of packages to help us work with marketing budgets of all sizes. For example, we don't hide premium ad inventory behind inflated monthly minimums that can make it more challenging to access platforms like Hulu and Amazon FireTV. We also strive to offer as much value as we can to every client. For example, we don't own our own CTV networks so that you can trust every ad placement is for your benefit.

Toledo is a growing city with an estimated 350,000 households, and Quantifi Digital can help you reach all of them. Whether your ideal customer is enjoying movies in their bedroom, watching the news while waiting for a production at Valentine Theatre Downtown, or streaming a video podcast in the tranquillity of the Toledo Botanical Garden, fill out the form below to learn more about local TV advertising in Toledo today!