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Connect with Your Target Audience More Effectively with CTV Advertising in Providence

Quantifi Digital is a great ad agency that can help you connect with an audience in Providence. We specialize in OTT ads, or the ads that play when you're watching a streaming service such as Hulu or a mobile app like WatchESPN. Experts believe that the number of cable subscribers in the United States will decline by another three percent in 2020, so marketers will want to target cord-cutters who get all of their TV from OTT sources. Please continue reading for more information on Connected TV advertising in Providence.

What is Connected TV?

If you access OTT content on a television screen (either through a Smart TV or through another device like a gaming system), you are said to be watching Connected TV, often abbreviated as CTV. CTV offers many advantages to viewers, and experts expect that over 60 percent of Americans will regularly access CTV content by 2022. Advertisers can't ignore an audience that large, and it's projected they'll spend more than $14 billion annually advertising in the space by 2023. While some of our competitors are struggling to adapt to this new landscape, the experts at Quantifi Digital are equipped to make the most of it. Please fill out this form to learn more about the benefits of OTT advertising in Providence.

What are a few of the benefits associated with CTV advertising?

While many cable subscribers skip every commercial that has the audacity to interrupt their show, digital ads are generally unskippable. This leads to extremely high completion rates and in-view ad rates of 100 percent, making it easier for marketers to resonate with their target audience. Furthermore, CTV ad breaks tend to be shorter than commercials on cable. Viewers are disincentivized from leaving their seats unless they want to risk missing some of their program.

CTV advertising in Providence can also target the specific demographic you're interested in reaching more effectively than cable. For example, approximately 24 percent of all CTV viewers are between the ages of 24 and 35. If you market sporting goods to this demo, we can place your ad in front of this specific audience. We can also use gender, income, and even internet search history to find a great audience for your product.

Similarly, streaming advertising is very flexible when it comes to geographic scope. Traditional TV ads have to target DMAs, but we can focus on a specific ZIP code or the entire New England region depending on the size of your business. Retargeting capabilities allow us to serve online follow-ups to consumers who have seen one of your ads, boosting the chances that they buy something from you. Best of all, Quantifi Digital provides a wide range of analytics that you can use to make informed decisions about your OTT advertising in Providence. Sadly, traditional TV ads don't offer any of these benefits.

How does OTT advertising work?

All you need to start streaming is a reliable internet connection and a device capable of accessing OTT content. Here are a few of the devices your audience could be streaming on right now:

  • Streaming players like:
    • Amazon Fire TV
    • Google Chromecast
    • Apple TV
  • Smart TVs by:
    • Philips
    • Samsung
    • Sony
    • and more
  • Gaming systems including:
    • Microsoft Xbox One
    • Sony PS4
    • Nintendo Wii U
  • Mobile phones, tablets, and other gadgets

Each of these devices can access OTT content from multiple sources, and Quantifi Digital can access premium ad inventory on nearly all of them. While many of our competitors rely on the open exchange to place ads, we have direct deals with some of the leading names in the industry that allow us to offer exclusive opportunities. Here is some additional info on some of our trusted partners:

  • Hulu: Hulu is the leading OTT content provider with an estimated 28 million subscribers. It offers live and on-demand programming, including original shows and current-season from popular cable channels. While other companies have high monthly minimums, we can help you advertise on Hulu without a prohibitive up-front cost.
  • Tubi TV: Tubi streams TV shows and movies free of charge on a variety of CTV platforms. New content is added on a monthly basis, so viewers always come back for more. Commercials on Tubi can reach up to 20 million active monthly users.
  • Sony Crackle: Crackle is a free service offering award-winning movies and TV shows on every major CTV platform. It also offers exclusive programs you won't be able to find anyplace else. Commercials on Crackle can reach up to 10 million active users.

In addition, we can get you streaming local cable inventory on popular networks like ESPN, CBS, History, and FOX News Channel if you wish to reach cord-stackers as well as cord-cutters. Fill out the form below to learn more about CTV advertising in Providence.

How much does it cost to advertise on TV in Providence?

If you're thinking that you couldn't possibly afford local TV advertising in Providence, you should know that we offer a variety of options that enable us to work with companies of all sizes. All of our packages are created to give you as much value as possible. For example, we work only on the buy-side of the industry so we're never tempted to sell an ad to ourselves.

Providence is an exciting city with roughly 550,000 households. Whether your audience is streaming the Boston Red Sox on the NESN app, listening to the news at Waterplace Park, or using kid-friendly content to keep your children entertained while commuting to the Big Blue Bug, Connected TV advertising in Providence is a great way to connect with them. Take advantage of the expert guidance Quantifi Digital can provide by filling in the form below today!