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Connect with Your Target Audience Through Connected TV Advertising in Houston Today

Quantifi Digital can set you up with the best digital advertising in Houston via CTV. Once upon a time, traditional cable was the best and only way for digital advertisements to reach viewers, but the explosion of OTT (Over-The-Top) options such as streaming services and mobile apps has created unparalleled choice in the industry. Please continue reading to learn more about how we can help you make the most of this changing landscape.

What is CTV?

Connected TV, or CTV, is the term used when a viewer makes use of an OTT content provider on the big screen of a television set. If you aren't sure how to do that, Quantifi Digital can help you make the most of your OTT advertising in Houston.

Today, there are still more cable subscribers (approximately 88 million nationwide) than CTV viewers (40 million). However, these figures are trending in opposite directions. CTV viewership is expected to increase by nearly 20 percent in 2020, while pay TV subscribers are expected to decline by about three percent.

Digital ads can be interactive experiences that encourage viewers to engage with them, potentially improving conversion rates. Most CTV ads are also unskippable, so you can trust that viewers will actually hear your message instead of fast-forwarding straight through it. If you would like to learn more about Connected TV advertising in Houston, please fill out this form or continue reading for further information.

How does CTV advertising work?

Twenty years ago, it was virtually unheard of for an American household to lack a cable package. Today, the popularity of new devices means that a majority of American households have access to something that can stream video content. Here are some of the devices that your ideal customer could be streaming on right now:

  • Gaming consoles such as Nintendo Switch, Nintendo Wii U, and Sony PS4
  • Dedicated streaming players such as Google Chromecast, Roku TV, and Apple TV
  • Smart TVs by popular brands like LG, Samsung, and Sony
  • Miscellaneous devices such as tablets and smartphones

Unlike other ad agencies, we negotiate private deals with all of our industry partners to help us create well-balanced marketing campaigns for our clients. Here is some additional information on three of the dozens of companies we're proud to work with:

  • Sling TV: Sling is a premium subscription-based service that allows consumers to build their own lineup of television channels, allowing them to enjoy the content they like without paying for what they don't. Commercials on Sling TV can reach a subscriber base of over 12 million people.
  • Tubi TV: Tubi is a free, ad-supported streaming service that offers on-demand access to popular movies and TV shows in HD quality. Ads on Tubi can reach 20 million active monthly users.
  • Hulu: Hulu is the leading premium CTV provider. It offers a blend of live and on-demand programming, produces original series, and boasts exclusive access to current-season TV shows unavailable on other platforms. Commercials on Hulu can reach 28 million subscribers.

We also offer local streaming cable inventory on popular channels such as Scripps Networks (HGTV, Discovery), Viacom (VH1, Comedy Central), and ESPN, so don't think that our operations are limited to streaming platforms like those above. The best way to learn more about what we can do for you is to fill out the form below and discover the power of Connected TV advertising in Houston.

How much does it cost to advertise on TV in Houston?

Quantifi Digital offers a variety of packages to suit a plethora of marketing budgets, so don't assume that you can't afford CTV advertising in Houston just because of how powerful it can be. We are committed to helping you maximize the value of your ad spend no matter how small your account is. For example, we don't enforce onerous monthly minimums that can otherwise lock smaller companies out of premium platforms like Amazon Fire TV and Hulu. We also only work on the buy-side of the space, so you can trust that we're placing your ads for your benefit every time.

With over 2.3 million households, Houston has plenty of opportunities for your audience. Whether watching the Houston Astros on the on local streaming cable, watching a documentary on Apollo 13 in preparation for a trip to Space Center Houston, or simply binging their favorite shows on Sling TV and staying out of the sun, local TV advertising in Houston is a great way to connect with them. Please fill out the form below to get started today.

What are a few of the benefits associated with local TV advertising in Houston?

In addition to reaching a more engaged audience, CTV advertising in Houston offers retargeting capabilities. Put simply, viewers who watch one of your ads to completion can be served follow-ups to help you remain at the forefront of their minds. This can be a great way to generate leads where a more traditional spot might come up short.

We can also target the specific age range that makes the most sense for your services. For example, we can focus on the 17 percent of CTV viewers between the ages of 45 and 54 if that is your target audience. Furthermore, digital ads can be distributed on a variety of geographic scales. While traditional TV ads must be served to a Designated Metropolitan Area (DMA), we can serve ads to the entirety of Texas or a specific Houston ZIP code based on your needs.

Our 24/7 live reporting dashboard also facilitates transparent information reporting, allowing you to consider important metrics such as completion rate and device delivery when evaluating your campaign.

Now that you understand what OTT advertising in Houston is, fill out the form below to put the experts at Quantifi Digital in your corner. We can't wait to answer any questions you may have!