Connect with Your Target Audience Through CTV Advertising in Wausau Today
Quantifi Digital can help your Wausau in part because of our deep understanding of the Over-The-Top (OTT) space. If you aren't familiar with the term, it describes streaming alternatives to cable such as Sling and CBS All-Access. Advertisers are expected to spend nearly $9 billion on OTT advertising this year, a figure that's expected to exceed $14 billion by 2023. Please continue reading to learn more about how we can help you get in on the action.
What is CTV?
Connected TV, or CTV, is simply accessing streaming video content without the aid of a cable box or satellite dish. CTV is usually cheaper than a pricey cable package, making it a desirable alternative for viewers who are tired of high monthly bills. In fact, the number of pay-TV subscribers in the U.S. is expected to decline by 3 percent in part due to the availability of CTV.
This trend is obviously beneficial for consumers, but marketers can use it to their advantage as well. While traditional TV spots can be fast-forwarded before a commercial can even make its pitch, OTT ads are generally unskippable. This gives our campaigns in-view rates of 100 percent that cable simply can't match. Similarly, CTV ad breaks are generally too short to grab a beverage, encouraging viewers to stick around and hear what you have to say.
We can also serve your spot directly to the audience you want to see it. For example, let's say that you sell a product or service intended for consumers between the ages of 18 and 24. We can serve your ad to the 17 percent of CTV viewers who fit that demographic to help you make the most of your marketing budget. We can also use info like marital status and household income to find the right audience for your product. Please fill in this form to learn more about how Quantifi Digital can help you optimize your OTT advertising in Wausau.
How does OTT advertising work?
If your audience has a stable internet connection and a CTV-compatible device, they are ready to start streaming. Here are a few of the devices that we can help your ads appear on:
- Gaming consoles including:
- Sony Playstations
- Microsoft Xbox One
- Streaming platforms such as:
- Amazon Fire TV
- Google Chromecast
- Smart TVs from well-known brands like:
- Miscellaneous devices such as:
Most of these devices can access OTT content from a variety of providers, and we can help you advertise on all of them. We negotiate direct deals with some of the top names in the OTT industry to provide superior opportunities to our clients. Here are a few of the services we're proud to do business with:
- Hulu: Hulu is a leader in the OTT space with approximately 28 million subscribers. It offers live and on-demand access to a variety of programs, including current-season episodes you won't find on other OTT providers. While other agencies have high monthly minimums that limit who can advertise on Hulu, we believe that the platform should be accessible to all.
- Sling TV: Sling enables viewers to build and pay for a customized channel lineup instead of relying on what a cable company thinks should go together. Commercials on Sling TV can reach more than 12 million subscribers.
- Tubi TV: Tubi provides free access to popular TV and movies-on-demand. New content is added monthly, so viewers always have a reason to come back for more. Ads on Tubi can reach an active user base of roughly 20 million people.
In addition, we can get you streaming local cable ad inventory on popular networks like Lifetime, Animal Planet, HGTV, and CBS. Fill out our form below to learn more about how OTT advertising in Wausau works in your specific area.
What are some of the benefits my business could get out of local TV advertising in Wausau?
There are many benefits associated with Connected TV advertising in Wausau, some of which are highlighted below:
- Geographic Targeting: While traditional TV commercials are served to a DMA regardless of whether that scale is appropriate for you, we can narrow it down to a specific ZIP code or the entire state depending on your scope of operations.
- Lookalike Modeling: If you aren't positive who your audience is, we can identify high-value households likely to be interested in your product or service.
- Transparent Reporting: We provide a broad range of analytics to help you make the most of CTV advertising in Wausau. For example, we can tell you which devices your VOD ads are most often seen on to help you adapt accordingly.
How much does it cost to advertise on TV in Wausau?
If you're thinking that Connected TV advertising in Wausau is probably too expensive for a company like yours, you could be shocked to learn that we offer a variety of price points to accommodate as many businesses as possible. One thing that all of our packages have in common is a commitment to providing as much value as we can. For example, we don't own any CTV networks that could tempt us to place ads for our own benefit instead of yours. Sadly, some of our competitors cannot say the same thing.
The Wausau consists of approximately 160,000 households, and Quantifi Digital can help you market to any of them. Whether your target demographic is watching the NFL Network with a group of friends in their living room, streaming CBS News while their family members are kayaking at Whitewater Park, or bingeing on ABC dramas during a break at Granite Peak Ski Area, CTV advertising in Wausau can be a great way to reach them where they are. Fill out the form below for more info right now!