Connect with Your Target Audience with CTV Advertising in Augusta
Quantifi Digital is the only name you need to know if you're interested in marketing a product or service to the residents of Augusta, Georgia. By now, you're probably familiar with the term "cord-cutting," or canceling a cable subscription in favor of an Over-The-Top option such as Hulu or Sling TV. While life was easier for marketers when everybody just watched cable, we believe that Connected TV advertising in Augusta offers a variety of unique marketing opportunities you can take advantage of today.
What is Connected TV?
Connected TV (or CTV for short) is simply what we call it when a viewer accesses OTT content on a TV screen. It offers many benefits for viewers, including a more affordable price point and greater flexibility in how content is consumed. It also offers many benefits to advertisers, though that point may require a bit more explanation.
With traditional TV ads, you pay based on the number of viewers a particular show usually has and then hope they tune in. If a show has an audience that is unlikely to be interested in your product, you're wasting your ad spend marketing to them. In contrast, Over-the-Top ads can be served to viewers of the gender, age range, and household income you're looking for. You might not get the raw viewer totals cable can offer, but your ads will be seen by the people who are most likely to consider your product. If you would like to learn more about Connected TV advertising in Augusta, please keep reading or fill out this convenient form.
How much does it cost to advertise on TV in Augusta?
Targeting only viewers who may consider purchasing your product or service makes OTT advertising in Augusta more affordable than you might expect. Quantifi Digital offers a variety of packages designed to suit nearly any budget. For instance, we don't have any monthly minimums, so even smaller companies can access premium ad inventory. We also work exclusively on the buy-side of the OTT industry, so we'll never sell an ad to ourselves at your expense.
Whether your ideal customer is streaming highlights from Augusta National Golf Club, catching up on their favorite sitcoms in a public location such as Riverwalk Augusta, or looking for a documentary on the Bethlehem Historic District, we can help you find them. Fill in the form below to get started right now.
How does OTT advertising in Augusta work?
If you have a reliable internet connection and a compatible device, you're ready to start streaming. There are a ton of devices that support streaming, so you could have one and not even realize it. Here are some of the most popular in the industry:
- Most smartphones, tablets, and similar devices
- Gaming consoles including Sony Playstations and Microsoft Xbox One
- Streaming players like Roku TV and Apple TV
- Brand-name smart TVs like Sony, Samsung, and more
Each of these machines can access OTT content from more than one source, and Quantifi Digital can help you access ad inventory on all of them. We have direct deals with many partners in the industry, so you won't find the opportunities we can access elsewhere. Here are some of the services we're delighted to work with:
- Hulu: Hulu offers subscribers live and on-demand access to a variety of programs, including popular original series and exclusive current-season episodes from popular TV channels. Commercials on Hulu can reach a subscriber base of up to 28 million.
- Sling TV: While cable packages force you to pay for a bunch of channels that you're never going to watch, Sling TV allows you to pay only for those you do. Some of the available selections include Food Network, Travel, and ESPN, among many others. Commercials on Sling TV can reach over 12 million subscribers.
- Tubi TV: Tubi is a free service that provides ad-supported access to a variety of great TV shows and movies, including animation, family flicks, and exciting drama. New content is added monthly so that there is always something new to watch. Ads on Tubi can reach up to 20 million active monthly users.
We also have OTT advertising access to popular networks like MTV, Comedy Central, and FOX, so don't think you're limiting yourself to services like those above by working with us. In fact, we can even provide streaming local cable inventory in some markets. Please fill out the form below to learn more about the specific services we can offer in your area.
What makes local TV advertising in Augusta more effective than traditional TV ad buys?
While many cable customers fast-forward all of the commercials, video-on-demand ads are unskippable. This means that we regularly see completion rates of 90 percent and up, so you at least have an opportunity to forge a connection with viewers. CTV ad breaks are also shorter than traditional commercial breaks, giving consumers a reason to watch them as opposed to leaving their seats.
Similarly, CTV advertising in Augusta can have any size of scope when it comes to geographic range. We can focus on a specific ZIP code or expand your campaign to the entire state of Georgia and beyond, unlike TV ad buys that concentrate on DMAs. Likewise, we offer retargeting capabilities that allow us to serve reminders to anybody who watched one of your ads. Traditional TV commercials cannot do the same.
Perhaps most importantly, we can break down data points such as network delivery information and completion rates to help you improve your marketing campaign in real-time. If you're ready to get started with local TV advertising in Augusta, please fill in the form below and take advantage of everything Quantifi Digital has to offer!