Connect with Your Target Audience with CTV Advertising in Boston Today
As traditional cable begins to wane in favor of options that give consumers more choice, Quantifi Digital can help you place ads where Boston consumers will see them. There are so many ways to access streaming content today, including Over-The-Top (OTT) methods such as streaming services, websites, and apps. Anybody who uses these services to stream content onto a television is said to be using Connected TV.
What is Connected TV?
Put simply, Connected TV (or CTV for short) is using the internet to get your television content instead of a cable box or satellite dish. It presents a new challenge for marketers as there is no longer one medium monopolizing video content. However, this diversity can be seen as an opportunity as well. While traditional TV ad breaks are long enough for viewers to get a beverage or even change the channel, CTV ad breaks tend to be shorter with more audience engagement.
Better yet, CTV spots are unskippable. While the modern TV viewer likely has some means of recording their shows to skip the commercials, more than 90 percent of video-on-demand ads are viewed to completion. Best of all, we can help you get ads on popular streaming platforms, streaming local cable, and mobile apps in one convenient place. Please keep reading to learn more about how CTV advertising in Boston can help you make the most of your advertising budget, or fill out this form to get started right now.
What advantages does OTT advertising in Boston offer over more traditional TV ads?
There are four big advantages to CTV advertising in Boston compared to traditional ad buys: geographic targeting, audience targeting, retargeting, and reporting. Where most TV stations sell ads in a particular metropolitan area, Connected TV advertising can be targeted to a specific ZIP code or the entire state of Massachusetts. This gives you more flexibility to select a scope that makes sense for you.
Likewise, CTV ads give you much more control over who views your ads. For example, if you sell big-ticket items such as cars, we can use first- and third-party information to identify viewers who are interested in these items and target your ads accordingly. In contrast, automobile ads on regular TV are typically viewed by tons of people who aren't in the market for a new vehicle, wasting ad spend.
Since CTV ads are digital, we can also retarget ads to remind consumers of what you can provide. Retargeting simply means that viewers who watch your entire ad will see follow-up ads online and in their favorite apps, increasing the chances of interaction. By comparison, there isn't any possibility of following up when traditional TV spots are over.
Perhaps most importantly, we can provide detailed information on how your local TV advertising in Boston is doing. A live reporting dashboard that includes information such as completion rates, device delivery, and dayparts is available 24/7, helping you make smart decisions with your advertising dollars.
There is a lot to do in Boston, including historic Revolutionary War tours, scrumptious North End neighborhood cuisine samplings, and one of the richest sports traditions anywhere in the country. People have a lot of choices for entertainment in Boston, so it's important that you target the right people at the right time with your advertising. We can help you focus your OTT advertising in Boston where it can make the most impact, so fill in the form below to learn more.
How does CTV advertising work?
Recent studies suggest that more than 50 percent of American households now own at least one device capable of accessing OTT content. Here are some of the devices that your intended audience is probably using right now:
- Streaming platforms such as:
- Roku TV
- Amazon Fire TV
- Gaming consoles like:
- Microsoft Xbox One
- Nintendo Switch
- Smart TVs by Sony, LG, Panasonic, and more
- Tablets, smartphones, and other mobile devices
Devices like those above allow customers to stream CTV content directly from their OTT service of choice, and Quantifi Digital can reach millions of subscribers on your behalf. Here are just a few of the content providers we can help you tap into:
- Sling TV: A subscription-based service that allows consumers to build their own channel lineup, helping them get everything they want without paying for channels they never intend to use. Some of the channels available include Food Network and Travel. Commercials on Sling TV can reach over 12 million subscribers.
- Hulu: A premium content provider that offers instant access to both live and on-demand programs, including current-season episodes of some of the most popular shows on TV. Ads on Hulu can reach over 28 million subscribers.
- Sony Crackle: A free streaming service that delivers award-winning TV, movies, and exclusive content across all major streaming platforms. Adverts on Sony Crackle can reach up to 10 million monthly users.
In addition to streaming services like those above, we can also give you access to local cable streaming inventory on popular networks like ESPN, Fox Networks, CNN, and more. While Connected TV advertising in Boston is the future, that doesn't have to mean that you can't reach customers who combine a cable subscription with CTV options.
How much does it cost to advertise on TV in Boston?
Quantifi Digital offers packages to suit a variety of budgets, so you shouldn't just assume that local TV advertising in Boston is out of reach. We negotiate direct deals with all of our partners, allowing us to place ads where other agencies cannot. We also focus exclusively on the buy-side of the equation, so you can trust that we place your ads where they can do the most good for you.
Your customers are streaming Boston Red Sox games on Hulu, enjoying kid-friendly content on Sling TV, or watching movies on Sony Crackle, and digital advertising is a great way to find them. Now that you know what Connected TV advertising in Boston is, use the form below and get the experts at Quantifi Digital on your side today!