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Connect with Your Target Audience with CTV Advertising in South Bend

Quantifi Digital is the only name you need to know if you're looking for help with OTT advertising in South Bend. OTT is a common abbreviation for "Over-The-Top," a broad term that encompasses all forms of streaming video content access. The number of viewers who regularly use OTT services is expected to exceed 200 million at the end of this year, creating a golden opportunity for marketers interested in moving on from traditional cable. Please keep reading to learn more about the services we offer.

What is Connected TV?

If you access content on a traditional television screen (either on a Smart TV or through another device), you are said to be using Connected TV, or CTV for short. CTV is great because it gives viewers more control over what they watch. It can also be great for marketers because it affords them more opportunity to target an engaged audience.

Advertisers generally cannot control who sees a traditional TV spot, leading to inefficient ad spend because you're paying for viewers who have no interest in your services. In contrast, we can help you reach a particular demographic. For example, did you know that an impressive 22 percent of CTV viewers are over the age of 55? Cord-cutting is typically associated with a younger demographic, but we can help you reach any generation you might be interested in marketing to. We can also leverage a viewer's internet search history to identify who might be interested in the product or service you sell. For instance, somebody who recently searched for housing prices could be interested in an ad for a real estate agency. You can fill out the form below to learn more about how Connected TV advertising in South Bend can help you connect with an appropriate target audience.

How much does it cost to advertise on TV in South Bend?

Many business owners assume that OTT advertising in South Bend is outside of their price range, but Quantifi Digital offers a variety of packages to make streaming advertising more accessible. While some of our competitors utilize high monthly minimums to limit who can advertise on Hulu and comparable platforms, we believe that everybody deserves a chance. We also focus all of our efforts on the buy-side of our industry, so we won't place an ad on a network we own instead of where it could do the most good for you.

The South Bend area has an estimated 275,000 households, and we can help you reach any of them. Whether your target audience is streaming cooking shows in their kitchen, enjoying news programs during intermission at the Morris Performing Arts Center, or streaming educational documentaries to psych the kids up for a trip to the Studebaker National Museum, local TV advertising in South Bend can be a great way to reach them.

How does CTV advertising work?

If your customers have a CTV-compatible device and a good internet connection, they're probably streaming already. Here is a list of some of the most popular devices:

  • Gaming systems such as:
    • Nintendo Wii U
    • Sony Playstation 4
  • Smart TVs manufactured by:
    • Sony
    • Vizio
    • and more
  • Dedicated streaming platforms like:
    • Amazon FireTV
    • Roku TV
  • Smartphones, tablets, and a variety of other devices

Most of these devices can get OTT content from a variety of providers, and we can get you ad inventory on all of them. We negotiate exclusive deals that give us access to opportunities you won't find elsewhere. Here is some more information on a sampling of the streaming services we're proud to work with:

  • Tubi TV: Tubi streams popular movies and TV shows in HD quality free of charge. Available genres include action, martial arts, drama, and anime. Ads on Tubi can reach a monthly user base of approximately 5.5 million.
  • Sony Crackle: Crackle is another free service that offers award-winning TV and movies on all major CTV platforms. The service also includes original series unavailable elsewhere. Ads on Crackle can reach up to 10 million regular viewers.
  • Hulu: Hulu is a subscription-based service that offers live and on-demand access to a variety of programs, including current-season episodes of shows currently airing on cable. COMMERCIALS ON HULU can reach a subscriber base of up to 28 million.

In addition, we offer streaming local cable inventory on popular networks like CNN, FOX News Channels, Turner Networks, and more. Fill out the form below to learn more about how we could help you with Connected TV advertising in South Bend.

What benefits can I get out of CTV advertising in South Bend?

Cable subscribers can increasingly fast-forward every ad they come across, making it harder for advertisers to get their message out there. Digital ads are unskippable, and we can also incorporate interactive elements that make viewers want to watch them. As a result, we see completion rates in excess of 90 percent and in-view rates of 100 percent on the vast majority of our campaigns.

We can also target any geographic area you're interested in reaching, from a singular ZIP code to the entire state of Indiana. Best of all, our live reporting dashboard provides real-time information on your campaign's network delivery, dayparts, and completion rates to help you identify and address any opportunities. If you're ready to experience the difference that CTV advertising in South Bend could make for your business, reach out to Quantifi Digital today! We look forward to hearing from you.