Connect with Your Target Demographic with CTV Advertising in Pittsburgh
If you're trying to find your target audience in PIttsburgh after the rise of OTT options such as streaming platforms and mobile apps, Quantifi Digital can help. American pay TV households are expected to fall by three percent this year. OTT, or Over-The-Top, content is more flexible than cable, so waiting for the cord-cutting trend to reverse itself isn't in your best interest. Instead, please continue reading to learn more about all of the benefits that Connected TV advertising in Pittsburgh can provide for your business.
What is Connected TV?
If you access OTT content on a television set (with a smart TV or third-party device), we call it Connected TV, or CTV for short. While relatively new, CTV is an exciting space for advertisers because there is still room for creativity. For example, CTV ad breaks are usually significantly shorter than the 2-3 minutes cable commercials last. Consumers can't do something else without risking that they won't return in time, providing more incentive to watch commercial messages.
Furthermore, OTT ads are unskippable. While most cable viewers fast-forward commercials without a second thought, that isn't an option with digital ads. As such, we typically see much higher completion rates than cable and 100 percent in-view rates. Please fill in this form and continue reading for more information on CTV advertising in Pittsburgh, including how you can get started today.
How does OTT advertising in Pittsburgh work?
If you want to stream video content, all you need is a reliable internet connection and a compatible device. Recent studies suggest that more than half of all American households own at least one device capable of streaming, and OTT advertising is expected to approach $9 billion in the near future. Here are a few of the devices we can help your ads appear on:
- Smartphones
- Tablets
- Video game consoles (PS4, Xbox One, Switch, Wii U)
- Streaming players (Amazon Fire TV, Roku TV, Google Chromecast, Apple TV)
- Smart TVs (LG, Vizio, Samsung, Sony, and more)
While some OTT services are platform-specific, the devices above can access unlimited content from most of the leading providers. Quantifi Digital negotiates direct deals with several partners in the industry, giving us exclusive access to premium ad inventory on services such as Hulu, Pluto TV, and DirecTV Now. Here is some additional info on each of those services:
- Hulu: Hulu is the number-one name in the OTT industry. It offers exclusive access to current-season TV shows from some of the biggest networks in televisions, original programming, and access to on-demand content. Commercials on Hulu can reach an audience of up to 28 million viewers.
- Pluto TV: Pluto is a free app that streams more than 100 live TV channels, including CNBC, CBS News, and FOX Sports. It is available on most devices. Adverts on Pluto TV can reach an audience of up to 18 million monthly users.
- DirecTV Now: DirecTV Now offers live access to more than 65 television channels, including CNN, FOX, and ABC. There is no annual contract or ugly equipment involved. Commercials on DirecTV Now can reach up to 1.5 million subscribers.
In addition, we offer streaming local cable inventory on channels such as CBS, A&E, and the Discovery Channel. Please fill out the form on this page for additional information on CTV advertising in Pittsburgh.
Why should I incorporate local TV advertising in Pittsburgh into my marketing strategy?
With traditional TV spots, you buy ads during programs you hope your target audience is watching and then hope for the best. In contrast, we can serve OTT ads specifically to your target audience to help you improve the efficiency of your ad buy. If your service makes the most sense for older viewers, we can save your ad for viewers who fit your criteria. Contrary to what you may believe, a whopping 22 percent of all CTV viewers are 55 years of age or older. Likewise, we can avoid advertising luxury goods to households who aren't interested in that category.
Similarly, digital ads can work on any geographic scale that makes sense for you. While traditional TV ads must be distributed to a Designated Metropolitan Area (or DMA), we can target a particular ZIP code or reach out to the entire state of Pennsylvania. Once your ad is viewed once, we can also retarget that viewer and remind them of the value you can offer.
Perhaps most importantly, we offer a live reporting dashboard that provides real-time information such as network delivery, device delivery, and frequency to help you make astute marketing decisions. We also have ad operations professionals on staff to answer any questions you may have. Honestly, a better question might be, "Why aren't you using Connected TV advertising in Pittsburgh yet?"
How much does it cost to advertise on TV in Pittsburgh?
If you're thinking that all of this sounds like more than you can feasibly afford, you should know that we offer a variety of packages to help businesses of all sizes advertise online. For instance, we don't have monthly minimums so that you can get into the space without prohibitive up-front costs. We also work exclusively on the buy-side of the OTT industry, unlike some of our competitors who own CTV networks.
Whether your ideal customer is streaming the news while standing on line at Kennywood amusement park, watching Pittsburgh Penguins highlights on Hulu, checking out nature documentaries to prepare for a trip to the National Aviary, or simply streaming some sitcoms at home, OTT advertising in Pittsburgh is a great way to reach them. Please fill in the form below to learn more about how the experts at Quantifi Digital can take your marketing campaign to the next level!
