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Connected TV Advertising in San Francisco Enables You to Reach Your Ideal Customers

Quantifi Digital can help you keep up with your customers' changing viewing habits in the San Francisco area. Today, viewers have a wide variety of options to choose from when deciding how they want to access their favorite content. Many of them are choosing to use over-the-top (OTT) methods such as Hulu, Sling, and network apps. By 2021, more than 81 million U.S. consumers will have cut the cord or never signed up for a cable subscription at all. When content that's accessed this way is delivered through television, it's called Connected TV. Below, you'll learn more about OTT advertising, CTV advertising, and how both should factor into your next marketing campaign.

What are the benefits of using Connected TV advertising in San Francisco?

CTV ads can provide you with a number of benefits that aren't accessible through traditional television marketing. You can target your audience much more effectively with the data that you'll receive. With more information, you can make smarter choices about who you want your ads shown to. That's why forecasters project annual CTV ad spending to eclipse $14 billion by 2023. Ultimately, this can help you get more out of your ad dollars and ensure that your marketing budget is being used effectively.

For example, Connected TV advertising in San Francisco enables you to retarget online ads to viewers who have already seen your spot. You can reach them through web-based display ads that remind them of how much they could benefit from your product or service. CTV ads also enable you to target viewers from a much more specific area than is possible through traditional TV. You could zero in on a specific ZIP code instead of the entire San Francisco metro area.

OTT advertising in San Francisco also gives you more power over audience targeting. You can use first and third-party data to reach viewers when they watch content. You'll also receive more detailed reporting on unique reach, completion rate, daypart, and more. These are just a few of the reasons why working with an OTT ad agency like Quantifi Digital could be just what you need to start getting more out of your campaigns.

What is CTV advertising in San Francisco?

With Connected TV, viewers see fewer ads than they would through traditional TV. However, these ads are non-skippable and have a completion rate of over 90 percent and an in-view rate of 100 percent. With fewer ads, viewers are incentivized to stay in front of the TV during commercial breaks. Additionally, CTV ads give you the opportunity to target viewers more specifically with data. For instance, you could prioritize reaching potential customers based on factors like age, lifestyle activities, income, and gender. These tools allow you to be more precise with your marketing efforts. It could help you save money and make better use of your budget.

When you're ready to take advantage of CTV advertising in San Francisco, Quantifi Digital is there to help you get started. You can keep reading to learn more about the intricacies of this marketing service. You can also fill out the form below when you're ready to get in contact with us. Once you do, we'll get in touch with you to walk you through how your product or service can benefit from this tool.

How does OTT advertising in San Francisco work?

San Francisco is one of the most popular cities in the country because there are countless events and attractions to enjoy. From Fisherman's Wharf to Union Square, viewers here can spend their leisure time doing whatever they want. That's why you should consider making OTT ads a key component of your next marketing campaign. You'll be able to reach potential customers at the time they actually want to access their content instead of just guessing when the demographic you want to target might be watching TV.

Today, over half of all U.S. households have a Connected TV device. This number is projected to rise to more than 63 percent by 2023. Some viewers have added OTT streaming services to their traditional cable subscription while others have "cut the cord" completely. Here are a few examples of what people are using to access their favorite televised content:

  • Streaming players like:
    • Roku TV
    • Google Chromecast
  • Gaming consoles such as:
    • Nintendo Switch
    • Playstation 4
  • Smart TVs from brands like LG, Vizio, and Sony

On devices like these, viewers can access just about anything they would be able to through a traditional TV subscription. This is made possible by a variety of free and subscription-based streaming services. Quantifi Digital has access to millions of subscribers from these services. Here are a few examples:

  • Sling TV: A subscription-based service that enables viewers to watch live television on their favorite device. The service allows viewers to personalize their channel lineup from channels like ESPN, NFL Network, and TBS. It has over 12 million subscribers.
  • Hulu: The leading premium streaming service, which offers both live and on-demand content. Hulu has over 28 million subscribers and is the only service that offers ad-supported, current season shows.
  • Sony Crackle: a free streaming service that includes award-winning TV, movies, and original content. It has 10 million monthly active users.

We can also get you set up with local TV advertising in San Francisco from streaming cable networks. With this option, your ads could be shown during the broadcast of the next Warriors game or while viewers watch the local news.

How much does it cost to advertise on TV in San Francisco?

The cost of TV advertising can vary considerably based on your company's needs. To learn more about local TV advertising in San Francisco and how you can feature it in your next marketing campaign, fill out the form below. We'll get in touch with you to help you strategize how you can shift your advertising to align with changing television viewing habits.