Find New Customers with Connected TV Advertising in Evansville
Quantifi Digital can help your Evansville company embrace a new kind of television marketing. Consumers TV viewing habits are changing. By 2023, the number of pay-TV households in the U.S. is expected to dip below 73 million. However, the average household still watches nearly 8 hours of television a day. They're just accessing their favorite shows, sports, and entertainment in a new way.
Increasingly, viewers are using Over-the-Top (OTT) methods of accessing content like streaming services, network apps, and websites. When this content is delivered to a television, it's called Connected TV (CTV). This new medium offers exciting advertising opportunities to companies like yours. Keep reading to learn more about why CTV advertising should be a key part of your next ad campaign.
What is Connected TV advertising?
Companies are expected to spend nearly $9 billion on CTV ads in 2020. This is up nearly 30 percent from the amount spent in 2019. Over the coming years, this number should increase even more. That's because CTV offers viewers a number of benefits that they can't get from traditional TV, like a lower average cost and fewer restrictive contracts. Quantifi Digital can help your company take advantage of these new trends with CTV advertising in Evansville.
Over-the-Top ads can help your company make better use of its marketing budget. These ads provide you with more data and give you more opportunities for targeting consumers based on their preferences. Though viewers are shown fewer ads while watching CTV than they would if watching traditional TV, OTT ads are unskippable. They also have an in-view rate of 100 percent and a completion rate of over 90 percent. These features can help your business drive more engagement to its product or service. To learn more, fill out the form below or keep reading.
How does OTT advertising work?
By 2021, more than 81 million U.S. consumers will have cut the cord or never signed up for a traditional cable subscription. Viewers across the country are able to do this and still find their favorite content thanks to a host of new devices. The content streamed on these devices is where a potential customer will find your ad once you decide to get started with OTT advertising in Evansville. Here are a few examples of the most popular options:
- Smart TVs from Hisense, Sony, Samsung, and others
- Tablets and smartphones
- Streaming players like:
- Roku TV
- Apple TV
- Gaming consoles such as:
- Nintendo Switch
- Xbox One
With these devices, consumers are able to access a wide variety of streaming services. Quantifi Digital has strong relationships with the top providers in the industry. With OTT advertising in Evansville, we can get your ads in front of millions of subscribers who use services such as:
- Hulu: With over 28 million subscribers, this streaming service is an industry leader. Hulu is the only platform to offer current season, ad-supported shows from the top broadcast and cable providers in the United States. With Hulu, users can access on-demand and live TV shows, movies, and original content.
- Sling TV: This streaming service allows its 12 million subscribers to customize their own channel lineup. With options like Travel, Food, and HGTV, Sling offers something for everyone.
- Sony Crackle: This service has 10 million monthly active users. Sony Crackle provides its users with access to a variety of popular TV shows and movies.
Quantifi Digital can also make streaming local ads a part of your next marketing campaign. Some viewers have decided to retain their traditional cable subscription while also taking advantage of new streaming technologies. With a streaming local cable buy, your product or service can reach this group of consumers. It's another reason why you should make this form of local TV advertising in Evansville a key part of your marketing strategy.
What are some of the benefits of investing in CTV advertising?
Residents of Evansville have plenty to do in their free time. From the Mesker Park Zoo to the Evansville Museum, the city offers something for everyone. With Connected TV advertising in Evansville, you can reach your target audience wherever and whenever they choose to consume content. You'll receive data from top providers that you can use to target users more specifically. This can help you make more informed decisions about how your ad dollars are spent.
Quantifi Digital will also give you access to a 24/7 dashboard where you can find in-depth reporting data. You'll find information on frequency, unique reach, daypart, completion rate, and more. Additionally, CTV ads can be geographically targeted with precision. Traditional TV spots are limited by strict DMAs and cable zones, but OTT ads can be geographically targeted down to the zip code level.
Traditional TV offers no way to remarket your product or service to users who have already seen your ad. This is easy to do with CTV advertising in Evansville. You can use web-based display ads or additional OTT spots to keep your brand at the top of a customer's mind. This can help you drive even more traffic to your company.
How much does it cost to advertise on TV in Evansville?
The price of local TV advertising in Evansville can change based on your company's needs. To get more specific pricing information, fill out the form below. Once you do, Quantifi Digital will walk you through the process of making the move to CTV advertising. We're experts in the industry who work exclusively on the buy-side. We also work directly with providers, so there will be no middleman operating in between us. There will be 45 million cord-cutters by the end of 2020, and with our help, you can reach them. We look forward to working with you!