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Find New Customers with Connected TV Advertising in Greensboro

Television consumption habits are changing across the country, and Quantifi Digital is here to help your Greensboro business change with them. By the end of 2020, 45 million individuals will have "cut the cord" from a traditional cable subscription. Instead, they're using Over-the-Top (OTT) methods of accessing their favorite content. This includes streaming services, websites, and network apps. The total number of pay-TV households in the U.S. is expected to decrease to fewer than 73 million by 2023.

When consumers use OTT methods to watch content through a television, it's called Connected TV (CTV). Connected TV advertising spending is expected to eclipse $14 billion annually by 2023. Keep reading to learn more about these shifting trends, and how advertising in this space can help your company.

What is CTV advertising?

Residents of Greensboro enjoy CTV because it enables them to consume their favorite content whenever and wherever they want. A family might spend the day at the Greensboro Science Center or the Greensboro Botanical Gardens and then return home to stream their favorite show that night. With CTV, a viewer who's lounging at home could also bring their show with them, from device to device and room to room. These factors are contributing to the expansive growth of CTV. By the year 2023, more than 63 percent of U.S. households are projected to have a CTV device.

Connected TV advertising in Greensboro enables you to reach consumers who are taking advantage of these new technologies. OTT ads are shown less than their traditional TV counterparts. However, they are non-skippable and have an in-view rate of 100 percent, as well as a completion rate of over 90 percent. You'll also get access to more comprehensive data, which your business can use to make smarter decisions about how it spends its ad dollars. To learn more, you can fill out the form below.

How does OTT advertising in Greensboro work?

Forecasters project that companies will spend nearly $9 billion on CTV ads in 2020, up 28 percent from 2019. Those ads will be delivered across a wide variety of devices and streaming platforms. This enables businesses to find their target audience no matter how they choose to engage with their favorite content. Here are a few devices where your company's spots could be found:

  • Smart TVs from Hisense, Philips, Sony, and others
  • Streaming players like:
    • Roku TV
    • Amazon Fire TV
  • Gaming consoles such as:
    • Xbox One
    • Playstation 4
  • Smartphones and tablets

Quantifi Digital has strong relationships with the top streaming services in the industry. With OTT advertising in Greensboro, we can get your ads featured on:

  • Hulu: With over 28 million subscribers, this service is an industry leader. Hulu features live and on-demand shows, sports, and entertainment. It's also the only service to offer current season, ad-supported shows from major networks.
  • Sony Crackle: This service has 10 million monthly active users. Sony Crackle provides users access to popular TV series and movies across numerous platforms.
  • Sling TV: This service allows users to choose their own channel lineup. With options like CNN, ESPN, NFL Network, Travel, and HGTV, there's something for everyone to enjoy through Sling. The service has over 12 million subscribers.

In addition to these services, we can also make you a streaming local cable buy as a part of your next streaming advertising campaign. Some users have chosen to retain their traditional cable subscription while also taking advantage of new CTV technologies. With a streaming local cable buy, you can reach these consumers.

What are some of the benefits of CTV advertising in Greensboro?

There are a number of reasons why your business should make this form of local TV advertising in Greensboro a part of its next marketing plan. For example, Quantifi Digital will give you access to a live reporting dashboard that's accessible 24/7. Here, you'll find comprehensive reporting data on dayparts, completion rate, device delivery, and more. This level of information isn't available from traditional TV spots.

You'll also get access to data from top providers, which you can use to make smarter decisions about who you target with your ads. For example, you could create a customized demographic that is based on gender, income level, age, or even diet. Additionally, CTV ads can be geographically targeted down to the zip code level. Comparatively, traditional TV is limited by strict DMAs and cable zones. This enables your business to reach out exclusively to the users who are most likely to engage with your product or service.

Over-the-Top ads can also be retargeted to consumers who have already seen your spot. You can use web-based display ads to keep your business at the top of a customer's mind. This isn't possible through traditional TV ads. It's another reason why now is the time for your company to embrace CTV advertising in Greensboro.

How much does it cost to advertise on TV in Greensboro?

The cost of local TV advertising in Greensboro can vary based on your company's needs. To learn more, simply fill out the form below. When you do, Quantifi Digital will reach out to tell you more about your options. We work exclusively on the buy-side and directly with the top providers in the industry. This ensures there's no middleman operating in between us and that we always have your needs as our top priority. We're experts who can help your business navigate the shift to this new way of advertising. We look forward to working with you.