Find New Customers with Connected TV Advertising in Honolulu
Quantifi Digital can help your Honolulu company shift its television marketing plan to meet the changing marketplace. More and more households are choosing to ditch their cable subscription in favor of Over-the-Top (OTT) methods of accessing their favorite content. This saves them money and gives them more freedom over how they consume the shows, sports, and entertainment that they love. When viewers use a television to access content from services like Hulu and network apps, it's called Connected TV (CTV). To learn more about why your business should start marketing in this space, continue reading.
How does CTV advertising in Honolulu work?
Honolulu is one of the most beautiful places in the world. When residents have free time, they don't want to sit in front of the TV and wait for their favorite shows to air live. They want to go out and explore Hanauma Bay or Diamond Head. With CTV, they're able to do this and still enjoy the shows they love. That's one of the reasons why traditional cable advertising is becoming less and less effective.
CTV ads enable you to reach viewers who belong to this new demographic. Users of CTV see fewer ads. However, the ads are non-skippable and have a completion rate of over 90 percent. Additionally, your company will have more power over who it targets with ads. For example, you can carve out a customized demographic based on factors like income, gender, age, and even lifestyle factors like diet. These features can help your company make informed decisions about how it spends its ad dollars. To learn more about this, keep reading or fill out our form below.
What is OTT advertising in Honolulu?
Over half of all households in the country have a Connected TV device. You can reach these potential customers with OTT ads. Quantifi Digital is an OTT ad agency that can put your spots in from of viewers when and where they choose to interact with their favorite content. With our help, here are a few devices that your marketing material could be featured on:
- Streaming players like:
- Roku TV
- Apple TV
- Smartphones and tablets
- Gaming consoles such as:
- Playstation 4
- Nintendo Switch
- Smart TVs from brands like Vizio, LG, and Sony
These devices give viewers access to their favorite streaming services and network apps. We can put your ads in front of millions of subscribers who use these services. Here are a few examples:
- Hulu: Boasting over 28 million subscribers, Hulu is the leading premium streaming service. The company offers users both live and on-demand entertainment, including current season-ad supported shows from major networks. With Hulu, residents of Honolulu can go out and surf or take a walk on the beach and then come home to watch their favorite show.
- Sony Crackle: This free streaming service delivers award-winning movies, TV shows, and original content across all major streaming devices. Sony Crackle has over 10 million monthly active users.
- Xumo: Another free service, which offers both live and on-demand entertainment. Xumo has offer 5 million monthly active users and includes content ranging from comedy to sports.
With OTT advertising in Honolulu, your company's spots could be shown to whichever users from these services that you want to target. Quantifi Digital can also get your spots in front of viewers who watch streaming local cable. This enables your business to connect with households who have retained their traditional cable subscription while also taking advantage of new CTV and streaming technologies. It's another reason why this form of local TV advertising in Honolulu could be just what your company needs.
How is CTV advertising in Honolulu different from traditional TV ads?
There are many factors that set Connected TV advertising in Honolulu apart from the traditional TV model of marketing. For example, CTV gives your company the ability to target users geographically down to the zip code level. Comparatively, traditional TV ads are limited by cable zones and DMAs. You'll also get more comprehensive reporting data from CTV than you would from traditional TV. For example, you'll get detailed information on completion rate, frequency, unique reach, and more.
CTV also gives your company to retarget viewers who have already seen your spots. This is made possible by web-based display ads, which keep your product or service at the top of a customer's mind. Additionally, you'll receive data from top providers that gives you more power over the demographics that see your advertising. This also differs from the traditional TV model, which asks companies to pick shows based on the most likely demographic to be watching.
These are all benefits that set CTV advertising apart from other television marketing options. You can take advantage of these features to start getting more out of your marketing budget. With the additional data that OTT ads provide, you'll be able to make smarter decisions about every dollar that you spend. This could be just what you need to take the next step towards your marketing goals.
How much does it cost to advertise on TV in Honolulu?
The price of local TV advertising in Honolulu can change based on factors like your company's marketing plan and goals. If you'd like to get more specific pricing information on the options that interest you, fill out the form below. Once you do, Quantifi Digital can provide you with detailed information on how your business could benefit from addressable TV advertising. We work exclusively on the buy-side, which means that we'll always have your company's interests at heart. We also have strong relationships with service providers so there won't be a middleman operating between us. We look forward to hearing from you to get started.
